# Vivrelle

> Vivrelle is a US luxury accessories membership club offering a shared collection of authenticated designer handbags, jewelry and other accessories, purchase options, stylist appointments and partner perks. Founded by Blake and Wayne Geffen in September 2018, it combines monthly subscriptions with resale, physical showrooms and retail partnerships.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Blake Geffen (Co-founder and CEO), Wayne Geffen (Co-founder)
- **Products:** Shared accessories closet, Member purchase option, New York showroom and stylist appointments, Complete The Look, Ella AI
- **Notable:** Opened a 14,000-square-foot New York showroom in 2022., Three publicly announced financing rounds total $123 million., Reported profitability within its first six months to Retail Brew in 2022.

## Products & services

- **Shared accessories closet** — Authenticated handbags, jewelry, watches and diamonds available to members; current core plans cost $139-$339 per month plus tax.
- **Member purchase option** — Members may buy available pieces at member pricing; part of membership fees can be applied to purchases.
- **New York showroom and stylist appointments** — Members can visit the showroom and book stylist appointments in person or over FaceTime; the expanded showroom opened in 2022.
- **Complete The Look** — Pairs accessories with shoppable Revolve and FWRD clothing.
- **Ella AI** — Conversational styling tool connecting rental and retail selections from Vivrelle, Revolve and FWRD.
- **Premier add-on** — An additional item from a select closet for $49 per month.
- **Réservé add-on** — Invitation-only access to a collection including Hermès Birkin and Kelly bags and selected high-end jewelry.

## Achievements

- Opened a 14,000-square-foot New York showroom in 2022.
- Three publicly announced financing rounds total $123 million.
- Reported profitability within its first six months to Retail Brew in 2022.
- Expanded into hotel borrowing and seasonal retail.

## Latest updates

- **2026-08** — A Boca Raton Observer founder profile discussed Réservé, stylist access and the summer Kith Women collaboration.
- **2026-05** — Vivrelle x Kith Women announced a Bridgehampton pop-up opening Memorial Day weekend.
- **2025-09** — Ella AI launched with Revolve and FWRD.
- **2025-06** — Announced a $62 million Series C from Protagonist.

## Links

- Website: https://www.vivrelle.com/
- LinkedIn: https://www.linkedin.com/company/vivrelle
- Instagram: https://www.instagram.com/vivrelle
- Facebook: https://facebook.com/Vivrelle/
- TikTok: https://www.tiktok.com/@vivrelle

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Profile page: https://yespress.io/vivrelle
Published by YesPress — https://yespress.io
Last updated: 2026-10-03