# Vivino

> Vivino is a Copenhagen-based wine discovery app and marketplace that combines label recognition, community ratings, personalized recommendations and merchant sales. It offers free discovery tools and a paid Premium subscription for deeper wine insights and collection management.

- **Founded:** 2010
- **Headquarters:** Copenhagen, Denmark
- **Founders:** Heini Zachariassen (Co-founder; chairman of the board (current press-room listing)), Theis Søndergaard (Co-founder)
- **Products:** Vivino app, Vivino Market, Match for You, Vivino Premium, Vivino Sommelier
- **Notable:** Official About page reports 77.7 million-plus users, 3.51 billion-plus scanned labels and 20.5 million-plus wines as checked 2026-10-11., US$155 million Series D announced February 2021., CEO reported more than 200,000 Premium subscribers at the close of 2024.

## Products & services

- **Vivino app** — iOS and Android wine scanning, community reviews, taste tracking and discovery.
- **Vivino Market** — Wine purchasing and personalized discovery through merchant supply.
- **Match for You** — Personalized wine compatibility based on a user’s ratings and taste history.
- **Vivino Premium** — Paid discovery and cellar tools; benefits, shipping thresholds and prices vary by market.
- **Vivino Sommelier** — AI wine assistant listed in the current experience guide, with full access for Premium members.
- **Vivino Wine Shop** — Licensed retail concept launched with Wine Portal in Singapore.

## Achievements

- Official About page reports 77.7 million-plus users, 3.51 billion-plus scanned labels and 20.5 million-plus wines as checked 2026-10-11.
- US$155 million Series D announced February 2021.
- CEO reported more than 200,000 Premium subscribers at the close of 2024.
- First licensed physical store opened in Singapore in September 2024.

## Latest updates

- **2026-10** — Research snapshot: official About page displays 77.7 million-plus users and 20.5 million-plus wines; figures are undated on the page.
- **2026-03** — Vivino’s public LinkedIn recap says it exhibited at ProWein 2026, with CEO Morten Heuing delivering a keynote.
- **2025-01** — CEO’s 2024 recap reports over 71 million registered users, over 200,000 Premium subscribers and three billion cumulative scans.
- **2024-09** — Wine Portal opened Vivino’s first physical retail flagship at Raffles City, Singapore.

## Links

- Website: https://www.vivino.com/
- LinkedIn: https://www.linkedin.com/company/vivino/
- Twitter/X: https://x.com/vivino
- GitHub: https://github.com/Vivino
- YouTube: https://www.youtube.com/@vivinoapp
- Facebook: https://www.facebook.com/vivino/

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Profile page: https://yespress.io/vivino
Published by YesPress — https://yespress.io
Last updated: 2026-10-11