# Viviana Faga

> Viviana Faga is a General Partner at Felicis, the early-stage venture firm behind breakout companies like Shopify, Fitbit, and Canva. A first-generation Mexican-American who grew up dismantling appliances to understand how things work, she spent 20+ years building category-defining brands at Salesforce, Yammer (acquired by Microsoft for $1.2B), Zenefits, and Platfora before making the leap into investing. At Felicis she leads investments from seed to Series B across AI infrastructure, vertical SaaS, and enterprise software - bringing an unusually hands-on operational lens to portfolio companies like Runway, Supabase, and Exowatt.

- **Role:** General Partner at Felicis
- **Organizations:** Felicis, Emergence Capital (former), Salesforce (former), Yammer/Microsoft (former), Zenefits (former), Platfora (former)
- **Nationality:** American (Mexican heritage)
- **Education:** BS in Operations Management & Information Systems, Santa Clara University
- **Known for:** General Partner at Felicis, a top-tier early-stage VC fund with $900M latest fund, Part of 4 unicorn companies including Salesforce, Helped define the enterprise social networking category at Yammer, which sold to Microsoft for $1.2B

## Career timeline

- **2001** — Graduated Santa Clara University with BS in Operations Management & Information Systems
- **~2006** — Joined Salesforce, helped build enterprise marketing; contributed to growth that made Salesforce a CRM category leader
- **~2009** — Received CEO Award at CA Technologies for enabling global product deployment to 4,000 users in 6 weeks
- **~2011** — VP of Marketing at Yammer, defining the enterprise social networking category
- **2012** — Microsoft acquired Yammer for $1.2B; Viviana became Head of Marketing for Enterprise Social products (Office 365, Skype, Lync) at Microsoft
- **~2014** — Joined Platfora as marketing leader
- **~2015** — Joined Zenefits as marketing leader
- **~2017** — Became Operating Partner and Advisor at Emergence Capital; worked with portfolio companies on go-to-market strategy
- **~2020** — Joined Felicis as General Partner; focus on seed to Series B investments in AI, enterprise SaaS, and infrastructure
- **2024** — Led investment in Armada AI for edge computing; co-hosted StrictlyVC San Francisco event on community
- **2025** — Featured in The American Dream podcast; continued building Felicis AI portfolio with investments in Runway, Supabase, Exowatt

## Achievements

- General Partner at Felicis, a top-tier early-stage VC fund with $900M latest fund
- Part of 4 unicorn companies including Salesforce
- Helped define the enterprise social networking category at Yammer, which sold to Microsoft for $1.2B
- Contributed to creating 150B+ in new market cap during tenure at Emergence Capital
- 27+ active investments including Runway (video AI), Supabase (open-source infrastructure), and Exowatt (edge compute)
- CEO Award at CA Technologies (2009) for critical product deployment achievement
- First-generation Mexican-American who built a 20+ year career in Silicon Valley tech

## Latest updates

- **2025-06** — Felicis closed its latest fund at $900M, one of the firm's largest to date
- **2025-02** — Appeared on The American Dream podcast with Elias Torres, discussing her path from first-generation American to Silicon Valley GP
- **2025-01** — Featured in conversation with Paul Copplestone (Supabase CEO) on 'Building for Builders'
- **2024-07** — Announced Felicis investment in Armada AI for edge computing in critical industries
- **2024-01** — Co-hosted StrictlyVC San Francisco with Aydin Senkut discussing the importance of community in venture

## Links

- Website: https://felicis.com/team/viviana-faga
- LinkedIn: https://www.linkedin.com/in/vivianafaga
- Twitter/X: https://x.com/vivfaga
- Instagram: https://www.instagram.com/vivfaga/
- Facebook: https://www.facebook.com/viviana.faga

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Profile page: https://yespress.io/viviana-faga
Published by YesPress — https://yespress.io
Last updated: 2026-05-17