# Vivian Tu

> Vivian Tu is a former J.P. Morgan equities trader and BuzzFeed Strategy Sales Partner who founded Your Rich BFF to explain personal finance in a conversational voice. Her work now spans social video, the Networth and Chill podcast, two books, the Ask Dolly app, and an honorary financial empowerment role at SoFi.

- **Role:** Founder and CEO, Your Rich BFF Media; honorary Chief of Financial Empowerment, SoFi
- **Organizations:** Your Rich BFF Media, SoFi, J.P. Morgan, BuzzFeed, Ask Dolly
- **From:** Baltimore, United States
- **Nationality:** American
- **Education:** BA, Environmental Studies and Public Policy, emphasis in finance, University of Chicago
- **Known for:** Made her first $1 million by age 27, according to her publisher biography., Rich AF became a New York Times bestseller., Named to the 2025 TIME100 Creators list.

## Career timeline

- **2016** — Graduated from the University of Chicago and began working as an equities trader at J.P. Morgan.
- **After J.P. Morgan** — Joined BuzzFeed as a Strategy Sales Partner working on media and client partnerships.
- **2021-01** — Posted her first Your Rich BFF TikTok on New Year’s Day; she says the account reached 100,000 followers by week’s end.
- **2022** — Left her BuzzFeed job to pursue Your Rich BFF full time and signed with WME.
- **2023-12** — Published her first book, Rich AF.
- **2024-10** — Announced a podcast partnership with Vox Media and PS for Networth and Chill.
- **2025-07** — Named to TIME’s inaugural TIME100 Creators list.
- **2025-11** — Named SoFi’s first honorary Chief of Financial Empowerment and spoke at TEDNext.
- **2026-02** — Published her second book, Well Endowed.
- **2026** — Introduced Ask Dolly, a financial companion built by Your Rich BFF.

## Achievements

- Made her first $1 million by age 27, according to her publisher biography.
- Rich AF became a New York Times bestseller.
- Named to the 2025 TIME100 Creators list.
- Named SoFi’s first honorary Chief of Financial Empowerment in November 2025.
- Reached 100,000 TikTok followers during the first week after her first video, according to her account.

## Latest updates

- **2026-09** — Ask Dolly’s site presents the Your Rich BFF financial companion with account integration, spending tools, and access to financial planning professionals.
- **2026-02** — Well Endowed, her second book, was published.
- **2025-11** — SoFi named her its first honorary Chief of Financial Empowerment; she spoke at TEDNext 2025.

## Links

- Website: https://www.yourrichbff.com/
- LinkedIn: https://www.linkedin.com/in/viviantu-yourrichbff
- Twitter/X: https://x.com/Your_RichBFF
- YouTube: https://www.youtube.com/@YourRichBFF
- Instagram: https://www.instagram.com/your.richbff/
- Facebook: https://www.facebook.com/YourRichBFF
- TikTok: https://www.tiktok.com/@yourrichbff

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Profile page: https://yespress.io/vivian-tu
Published by YesPress — https://yespress.io
Last updated: 2026-09-29