# Vivian Alhorn

> Vivian Alhorn is Chief Marketing Officer at Torrid, the plus-size apparel retailer serving women in sizes 10 to 30. She joined Torrid in 2021 as VP of Digital Experience, was promoted to Chief Digital Officer in 2022, and stepped into the CMO seat in March 2023. Her career has moved through some of the country's most recognizable specialty retailers, including Gap Inc., Banana Republic, Pottery Barn, Sephora and Gymboree, giving her a rare mix of merchandising, ecommerce and brand fluency.

- **Role:** Chief Marketing Officer at Torrid
- **Organizations:** Torrid Holdings Inc.
- **Nationality:** American
- **Education:** Bachelor's, Psychology and Legal Studies, Bucknell University
- **Known for:** Rose from VP to Chief Marketing Officer at Torrid in under two years, Leads marketing and ecommerce for a publicly-listed retailer with about 1,900 employees and roughly $1B in revenue, Oversees Torrid's national Casting Call program, an annual customer-as-model campaign

## Career timeline

- **2002-2004** — Merchandise Manager, Gymboree
- **2008-2012** — DMM BROL / Senior Director Online, Banana Republic (Gap Inc.)
- **2012-2013** — GM BananaRepublic.com Canada / DMM OldNavy.com, Gap Inc.
- **2014-2015** — VP Merchandising and Web Production, Sephora
- **2015-2016** — VP eCommerce, Pottery Barn
- **2016-2020** — VP Digital, Banana Republic (Gap Inc.)
- **2021** — Joins Torrid as VP, Digital Experience
- **2022** — Promoted to SVP, Chief Digital Officer at Torrid
- **2023** — Named Chief Marketing Officer at Torrid

## Achievements

- Rose from VP to Chief Marketing Officer at Torrid in under two years
- Leads marketing and ecommerce for a publicly-listed retailer with about 1,900 employees and roughly $1B in revenue
- Oversees Torrid's national Casting Call program, an annual customer-as-model campaign

## Latest updates

- **2024-09** — Announced the winner of Torrid's 2024 nationwide model Casting Call.
- **2025** — Torrid's Casting Call returned with an expanded format, crowning five winners across five generations.

## Links

- Website: https://www.torrid.com
- LinkedIn: https://www.linkedin.com/in/vivian-alhorn-40a2b2b/
- Twitter/X: https://twitter.com/torrid
- Facebook: https://www.facebook.com/vivian.alhorn/

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Profile page: https://yespress.io/vivian-alhorn
Published by YesPress — https://yespress.io
Last updated: 2026-07-25