# Vivial

> Vivial was a Dayton-based provider of digital and print marketing services for local businesses, combining websites, search optimization, content, social media and reporting with account support. Thryv acquired Vivial Media Holdings in January 2022; its online marketing business now operates as Thryv.

- **Founded:** 1910
- **Headquarters:** Dayton, United States
- **Founders:** Loren M. Berry (Founder of the predecessor business)
- **Products:** Vivial Marketing Platform, Website design and development, Local search and online listings, Social media and reputation management, Digital advertising and online video
- **Notable:** Acquired marketing platform LocalVox through parent TBC Holdings in September 2014., Adopted the Vivial brand in 2016 after expanding its digital marketing operations., Built a digital customer base reported as 25,000 when Thryv acquired it in 2022.

## Products & services

- **Vivial Marketing Platform** — Historical offering combining content creation, online directory optimization, social profiles and marketing management with account support.
- **Website design and development** — Mobile-responsive business websites.
- **Local search and online listings** — Search optimization and business profile management to support local discovery.
- **Social media and reputation management** — Social publishing and tools for managing online reputation.
- **Digital advertising and online video** — Online advertising and video marketing services for businesses.
- **Print directories** — Telephone directory advertising and publishing through telecom relationships.
- **Vivial360** — Advertising performance reporting dashboard linked from the Thryv transition page.

## Achievements

- Acquired marketing platform LocalVox through parent TBC Holdings in September 2014.
- Adopted the Vivial brand in 2016 after expanding its digital marketing operations.
- Built a digital customer base reported as 25,000 when Thryv acquired it in 2022.

## Latest updates

- **2022-01** — Thryv acquired Vivial Media Holdings on January 21. The deal was initially announced at $21 million; the 2022 annual report recorded $22.8 million cash net of $8.5 million cash acquired after adjustments.
- **2022-03** — Vivial’s social messaging directed followers to Thryv.

## Links

- Website: https://www.thryv.com/solutions/vivial-and-thryv/
- LinkedIn: https://www.linkedin.com/company/vivialmedia
- Twitter/X: https://twitter.com/vivialmedia
- YouTube: https://www.youtube.com/user/TheBerryCompany
- Instagram: https://www.instagram.com/vivialmedia/
- Facebook: https://facebook.com/VIVIAL/

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Profile page: https://yespress.io/vivial
Published by YesPress — https://yespress.io
Last updated: 2026-10-16