# Viveka Hulyalkar

> Viveka Hulyalkar is the co-founder and CEO of Beam Impact, a New York customer engagement and loyalty platform that lets shoppers direct a slice of everyday purchases to nonprofits at no extra cost. A McKinsey alum and Brown honors graduate, she set out to fix what she calls broken retention marketing by tying brand loyalty to the causes young consumers actually care about. Beam works with 130+ mission-driven brands including Instacart, IKEA and Roots Canada, and Hulyalkar's stated goal is to shift $10 billion from brands to high-impact nonprofits. She is a Forbes 30 Under 30 honoree in Social Impact.

- **Role:** Co-Founder and CEO at Beam Impact
- **Organizations:** Beam Impact, McKinsey & Company, Brown University
- **From:** Cleveland, Ohio, United States
- **Nationality:** American
- **Education:** BA in Political Science (Honors), Brown University
- **Known for:** Co-founded and leads Beam Impact, working with 130+ mission-driven brands including Instacart, IKEA and Roots Canada, Forbes 30 Under 30 honoree, Social Impact (2021), Raised a $13.3M Series A led by Index Ventures; company has raised roughly $14.9M-$15.4M total

## Career timeline

- **~2005** — At age 15, founded an environmental nonprofit in Cleveland that partnered with the Cleveland Cavaliers and secured NBA sponsorship to install $1M of solar panels at local schools
- **—** — Graduated with Honors from Brown University with a BA in Political Science
- **—** — Worked as a consultant at McKinsey & Company's New York office, serving retail and advanced advertising clients
- **2017** — Co-founded Beam Impact with Alex Sadhu, a former Tinder software engineer
- **2021** — Named to Forbes 30 Under 30 in the Social Impact category
- **2022** — Beam raised a $13.3M Series A led by Index Ventures (reported closed in roughly six days)

## Achievements

- Co-founded and leads Beam Impact, working with 130+ mission-driven brands including Instacart, IKEA and Roots Canada
- Forbes 30 Under 30 honoree, Social Impact (2021)
- Raised a $13.3M Series A led by Index Ventures; company has raised roughly $14.9M-$15.4M total
- As a teenager, secured NBA sponsorship to install $1M of solar panels at Cleveland schools within a year

## Latest updates

- **2022-04** — Beam raised a $13.3M Series A led by Index Ventures to turn ecommerce spending power into nonprofit funding
- **2023-11** — Beam active around Giving Tuesday campaigns across its brand network

## Links

- Website: https://beamimpact.com
- LinkedIn: https://www.linkedin.com/in/viveka-hulyalkar-8a226890/
- Twitter/X: https://x.com/vivekahulyalkar
- Instagram: https://www.instagram.com/vivekahulyalkar/
- Facebook: https://facebook.com/beamimpact/

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Profile page: https://yespress.io/viveka-hulyalkar
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Last updated: 2026-06-04