# Vive Financial

> Vive Financial is a US consumer finance business that historically provided second-look revolving credit through merchant and bank partnerships for retail and healthcare purchases. PROG Holdings sold substantially all of its loan receivables to Fortiva Funding, an Atlanticus affiliate, on October 20, 2025 and began winding down Vive; subsequent reporting treats it as discontinued operations.

- **Founded:** 1983
- **Headquarters:** Draper, United States
- **Products:** Merchant and private-label revolving credit, Vive-branded credit cards, Vive Financial mobile app
- **Notable:** Built a nationwide healthcare and retail financing business from roots in 1983., Recorded $46.308 million in gross loan originations in Q3 2025, up 19.5% year over year, before the portfolio sale.

## Products & services

- **Merchant and private-label revolving credit** — Historical second-look credit programs for participating retailers and healthcare providers, offered through issuing bank relationships. Portfolio sold in 2025.
- **Vive-branded credit cards** — Historical Vive-branded revolving credit products; availability and acceptance depended on the program.
- **Vive Financial mobile app** — Account balances, payments, AutoPay, eStatements, available credit and transaction history on iOS and Android.

## Achievements

- Built a nationwide healthcare and retail financing business from roots in 1983.
- Recorded $46.308 million in gross loan originations in Q3 2025, up 19.5% year over year, before the portfolio sale.

## Latest updates

- **2026-07** — PROG’s Q2 results continued to exclude Vive from continuing operations following the October 2025 portfolio sale.
- **2026-03** — Quarter-end filing described remaining Vive involvement as temporary transition arrangements and wind-down activities.
- **2025-10** — Portfolio sold October 20; announced October 22. Approximately $165 million gross receivables transferred, with final net consideration of $143.9 million reported in the annual filing.
- **2025-02** — Apple app listing recorded version 1.3.9, described as minor fixes.

## Links

- Website: https://www.vivecard.com/
- LinkedIn: https://www.linkedin.com/company/vive-financial-llc

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Profile page: https://yespress.io/vive-financial
Published by YesPress — https://yespress.io
Last updated: 2026-10-25