# VivaKi

> VivaKi was Publicis Groupe’s digital media and technology initiative, launched in 2008 under managing partners David Kenny and Jack Klues. Its Audience on Demand operation bought targeted advertising across display, video, mobile and social channels; shared data infrastructure, partner vetting and research supported Publicis agencies. Buyers moved into operating agencies in 2015, and Publicis announced the integration of VivaKi capabilities into Publicis Media in March 2016.

- **Founded:** 2008
- **Headquarters:** Chicago, United States
- **Founders:** Publicis Groupe (Corporate creator and parent company), David Kenny (Founding managing partner), Jack Klues (Founding managing partner)
- **Products:** Audience on Demand (AOD), The Pool, SkySkraper and SkySkraper Connect, VivaKi Verified, VivaKi Exchange and VivaKi Operating System
- **Notable:** Launched in June 2008 as a shared digital initiative spanning Digitas, Starcom MediaVest Group, ZenithOptimedia and Denuo., AOD expanded from 14 markets in 2012 to 42 markets in 2013, according to Publicis., Publicis reported over 400 VivaKi employees in 43 countries in its 2013 annual report; this is a historical figure.

## Products & services

- **Audience on Demand (AOD)** — Managed audience-based media buying across display, video, mobile and social; originated as a multi-network access initiative. Trading staff were redistributed to agencies in 2015.
- **The Pool** — Collaborative advertiser and publisher research into new advertising formats, including the ASq video ad selector and tablet formats.
- **SkySkraper and SkySkraper Connect** — Shared data infrastructure for sorting, storing and accessing media and business data; Connect provided a standardized partner data entry point. Documented expansion in 2013.
- **VivaKi Verified** — Partner review process for media quality, brand safety, consumer privacy and client data protection; documented in the 2013 annual report.
- **VivaKi Exchange and VivaKi Operating System** — Media trading and partnership coordination alongside centralized technology, data and programmatic support; divisions documented in 2014.
- **VivaKi IQ Academy** — Programmatic training and certification for Publicis employees using Adobe Captivate Prime.

## Achievements

- Launched in June 2008 as a shared digital initiative spanning Digitas, Starcom MediaVest Group, ZenithOptimedia and Denuo.
- AOD expanded from 14 markets in 2012 to 42 markets in 2013, according to Publicis.
- Publicis reported over 400 VivaKi employees in 43 countries in its 2013 annual report; this is a historical figure.
- Developed collaborative research into viewer-selected video advertising through The Pool.
- Launched VivaKi IQ Academy with Adobe technology in February 2016.

## Latest updates

- **2016-02** — VivaKi IQ Academy launched with Adobe’s Captivate Prime platform.
- **2016-03** — AdExchanger reported that at least 50 of about 90 transferred US client-services employees had left Publicis; VivaKi management defended the transition.
- **2016-03** — Publicis announced that VivaKi capabilities would be fully integrated into Publicis Media’s Global Practice model.
- **2017-06** — Publicis launched Precision, a programmatic support hub for its media agencies, according to AdExchanger.

## Links

- Website: http://www.vivaki.com
- LinkedIn: https://www.linkedin.com/company/vivaki/
- Twitter/X: https://twitter.com/vivaki
- Facebook: https://www.facebook.com/vivaki

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Profile page: https://yespress.io/vivaki
Published by YesPress — https://yespress.io
Last updated: 2026-10-25