# VitaPerk

> VitaPerk is a Michigan dietary-supplement company built around a sharp behavior-design idea: instead of persuading people to remember another pill, put a flavorless vitamin-and-energy powder into the coffee they already drink. Its single-serve stickpacks combine 15 vitamins and minerals with guarana and green tea extract, selling directly online for $29.99 and through workplace and coffee-industry programs. The useful lesson is not that every habit needs a powder; it is that products gain leverage when they borrow an entrenched ritual without changing what people like about it.

- **Founded:** 2010
- **Headquarters:** West Bloomfield, United States
- **Founders:** Brad Kifferstein (CEO and Co-Founder), Jeb Belchinsky (Co-Founder and EVP)
- **Team size:** Approximately 4 employees; LinkedIn lists a 2-10 employee range
- **Products:** VitaPerk Original Flavorless Coffee Booster, VP@Work, Partner Perks
- **Notable:** Developed a flavorless, instant-dissolve format combining 15 vitamins and minerals with energy ingredients., Reached commercial availability in early 2015 after a multi-year formulation and production process., Featured on CNBC’s Power Pitch in 2015, receiving one in vote and two out votes.

## Products & services

- **VitaPerk Original Flavorless Coffee Booster** — Single-serve dietary-supplement stickpacks with 15 vitamins and minerals, guarana and green tea extract, designed to dissolve in hot or cold coffee without changing taste, color or aroma.
- **VP@Work** — A corporate wellness offer intended to place VitaPerk around workplace coffee service.
- **Partner Perks** — A B2B program for coffee roasters and beverage companies interested in adding VitaPerk functionality to an existing product portfolio.

## Achievements

- Developed a flavorless, instant-dissolve format combining 15 vitamins and minerals with energy ingredients.
- Reached commercial availability in early 2015 after a multi-year formulation and production process.
- Featured on CNBC’s Power Pitch in 2015, receiving one in vote and two out votes.
- Completed a Regulation Crowdfunding campaign on StartEngine in 2017.
- Maintains an active direct-to-consumer Shopify storefront and publishes product education in 2026.

## Latest updates

- **2026-08** — Published guidance aimed at busy parents who want vitamin and energy support during the back-to-school season.
- **2026-07** — Published nutrition content aimed at people using GLP-1 medicines and eating smaller meals.
- **2026** — The live storefront lists the flagship flavorless coffee booster at $29.99 and promotes free shipping on orders over $50.

## Links

- Website: https://www.vitaperk.com
- LinkedIn: https://www.linkedin.com/company/vitaperk
- Twitter/X: https://twitter.com/vitaperk
- YouTube: https://www.youtube.com/@vitaperk
- Instagram: https://www.instagram.com/vitaperk
- Facebook: https://www.facebook.com/vitaperk
- TikTok: https://www.tiktok.com/@vitaperk

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Profile page: https://yespress.io/vitaperk
Published by YesPress — https://yespress.io
Last updated: 2026-08-22