# Vitable Health

> Vitable Health is a Philadelphia-based health benefits company that gives hourly and blue-collar workers affordable access to primary care. Founded in 2020 by Joseph Kitonga, it pairs virtual and in-person direct primary care - visits, over 1,000 free prescriptions, common lab tests, mental health support and care navigation - with an integrated ICHRA platform, so small and mid-sized employers can offer real coverage to workers who typically fall between Medicaid eligibility and pricey commercial insurance. Employers pay roughly $30 per employee per month, and the company says it has made more than 100,000 lives eligible for care.

- **Founded:** 2020
- **Headquarters:** Philadelphia, Pennsylvania, United States
- **Founders:** Joseph Kitonga (Founder & CEO)
- **Team size:** ~120 employees
- **Products:** Vitable Primary Care, Free Prescriptions, Lab Testing & Premium Lab Panels, Mental Health Support, GLP-1 Weight Management
- **Notable:** Raised $16M Series A led by Cherryrock Capital in July 2024, bringing total funding to over $25M., First health benefits platform to offer a vertically integrated ICHRA with direct primary care after acquiring Liferaft in 2025., Grew to 400+ employer customers and 100,000+ lives eligible for care.

## Products & services

- **Vitable Primary Care** — Direct primary care membership combining virtual visits with in-home and workplace visits, no copays or deductibles.
- **Free Prescriptions** — Access to over 1,000 common medications at no cost to members.
- **Lab Testing & Premium Lab Panels** — Common lab tests plus comprehensive preventative panels of 100+ tests.
- **Mental Health Support** — Behavioral health services and mental health coaching included in membership.
- **GLP-1 Weight Management** — GLP-1-based weight loss program built on a primary care-first model rather than prescription-first.
- **ICHRA & QSEHRA (via Liferaft)** — Health reimbursement arrangement platform letting employers fund individual coverage, integrated with direct primary care nationwide.
- **ACA Compliance (MEC / ACA Autopilot)** — Minimum essential coverage and ACA Part A/B compliance solutions for employers of variable-hour workforces.

## Achievements

- Raised $16M Series A led by Cherryrock Capital in July 2024, bringing total funding to over $25M.
- First health benefits platform to offer a vertically integrated ICHRA with direct primary care after acquiring Liferaft in 2025.
- Grew to 400+ employer customers and 100,000+ lives eligible for care.
- First bet of SoftBank's $100M diversity and inclusion Opportunity Fund in health.
- Founder Joseph Kitonga named to Forbes 30 Under 30 and awarded a Thiel Fellowship.
- Graduated from Y Combinator's Summer 2020 batch.

## Latest updates

- **2025-06** — Launched GLP-1 weight management and comprehensive preventative lab panels within its direct primary care model.
- **2025-05** — Acquired ICHRA provider Liferaft, becoming the first platform to combine ICHRA with direct primary care nationwide.
- **2024-07** — Closed $16M Series A led by Cherryrock Capital to expand into new markets.

## Links

- Website: https://vitablehealth.com
- LinkedIn: https://www.linkedin.com/company/vitable-health
- Twitter/X: https://twitter.com/vitablehealth
- Facebook: https://facebook.com/VitableHealth/

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Profile page: https://yespress.io/vitable-health
Published by YesPress — https://yespress.io
Last updated: 2026-07-10