# Vita Coco

> The Vita Coco Company is a New York-based beverage maker that turned a Brazilian bar-side craving into the brand that owns roughly half of the U.S. coconut water market. Founded in 2004 by Michael Kirban and Ira Liran, it sources coconuts from smallholder farms across Asia and Latin America, sells across grocery, club, convenience and e-commerce channels, and reached about $610 million in net sales in 2025. A certified B Corporation and public benefit corporation, it pairs a coconut-water core with an expanding lineup of hydration, energy and value-brand products.

- **Founded:** 2004
- **Headquarters:** New York, New York, United States
- **Founders:** Michael Kirban (Co-Founder & Executive Chairman), Ira Liran (Co-Founder)
- **Team size:** ~340 employees (approx.)
- **Products:** Vita Coco Coconut Water, Vita Coco Coconut Milk & Oil, Runa, Ever & Ever, PWR LIFT
- **Notable:** Holds roughly 50% of the U.S. coconut water market, the category leader for over a decade, Completed a Nasdaq IPO in October 2021 under the ticker COCO, Certified B Corporation (2021) and incorporated as a public benefit corporation

## Products & services

- **Vita Coco Coconut Water** — The flagship product - packaged coconut water in original and flavored varieties, plus Farmers Organic and Pressed lines. Coconut water remains roughly 85% of company revenue.
- **Vita Coco Coconut Milk & Oil** — Plant-based coconut milk and coconut oil products extending the coconut platform into cooking and dairy alternatives.
- **Runa** — Plant-based clean energy drink made from guayusa leaf; acquired by the company in 2018.
- **Ever & Ever** — Sustainably packaged canned and aluminum-bottled water designed to reduce single-use plastic.
- **PWR LIFT** — Protein-infused flavored fitness water positioned for active hydration.
- **Vita Coco Spiked / Canned Cocktails** — Coconut-water-based premium canned alcoholic beverages developed in partnership with spirits brands.
- **Private Label & Co-packing** — Coconut water and coconut products manufactured for retail private-label partners, leveraging the company's global sourcing network.

## Achievements

- Holds roughly 50% of the U.S. coconut water market, the category leader for over a decade
- Completed a Nasdaq IPO in October 2021 under the ticker COCO
- Certified B Corporation (2021) and incorporated as a public benefit corporation
- Grew full-year 2025 net sales ~18% to about $610 million with net income of ~$71 million
- Out-competed Coca-Cola's ZICO and PepsiCo's O.N.E. during the 2000s 'coconut water wars'
- Launched the Vita Coco Community Foundation to formalize social-impact work (2024)

## Latest updates

- **2026-02** — Reported full-year 2025 net sales of about $610 million, up 18%, with Vita Coco coconut water volume up 26% and net income of roughly $71 million.
- **2025-05** — Reported strong first-quarter 2025 results, continuing double-digit coconut water growth.
- **2024-04** — Announced the formation of the Vita Coco Community Foundation to support coconut-growing communities.
- **2024-02** — Reported full-year 2024 net sales of about $516 million with net income of roughly $56 million.

## Links

- Website: https://thevitacococompany.com
- LinkedIn: http://www.linkedin.com/company/the-vita-coco-company
- Twitter/X: https://twitter.com/Vitacoco
- YouTube: https://www.youtube.com/user/vitacoco
- Instagram: https://instagram.com/vitacoco
- Facebook: https://facebook.com/VitaCocoUS
- TikTok: https://www.tiktok.com/@vitacoco

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Profile page: https://yespress.io/vita-coco
Published by YesPress — https://yespress.io
Last updated: 2026-08-12