# VisualOn, Inc.

> VisualOn is a Silicon Valley video software company that helps streaming services and device makers deliver and play back video across every screen. Founded in 2003, its multi-platform media player SDKs power more than 200 million devices, and its AI-driven Optimizer for content-adaptive encoding cuts streaming bitrates by up to 40% on average while preserving picture quality. The company sits in the plumbing of online video - the codecs, players, DRM, and analytics that most viewers never see but rely on every time they press play.

- **Founded:** 2003
- **Headquarters:** San Jose, California, United States
- **Founders:** Dr. Yang Cai (Co-Founder), Dr. Bill Lin (Co-Founder)
- **Team size:** ~78 employees
- **Products:** VisualOn Optimizer, OnStream MediaPlayer+, ExoPlayer+ / AVPlayer+, VisualOn HTML5+ Player, User Experience Monitor
- **Notable:** Technology embedded on over 200 million devices worldwide, Deployed on 8 of the top 10 global device manufacturers, Named a Top 100 Company in Online Video every year since 2014

## Products & services

- **VisualOn Optimizer** — AI-enhanced universal content-adaptive encoding (CAE) engine that analyzes content frame by frame and dynamically tunes encoders to hit target quality at minimal bitrate, supporting H.264, HEVC and AV1 across CPU, GPU and ASIC encoders. Reduces bitrates by up to 40% on average (up to 70%).
- **OnStream MediaPlayer+** — Flagship multi-platform multimedia player SDK powering content delivery and playback across Android (mobile, set-top box, TV), iOS, tvOS, Windows, macOS and Linux.
- **ExoPlayer+ / AVPlayer+** — Enhanced versions of the standard Android ExoPlayer and Apple AVPlayer, adding advanced streaming, DRM and analytics capabilities on top of familiar player frameworks.
- **VisualOn HTML5+ Player** — Web-based player for adaptive streaming and premium video delivery in the browser.
- **User Experience Monitor** — Video session analytics and QoE monitoring for tracking playback quality and viewer experience KPIs.
- **Ad Solution** — Client-side ad insertion and interactive ad formats for video monetization.
- **Software Codecs** — Proprietary software codecs supporting industry-standard formats including HEVC, H.264, AAC and MPEG-DASH.
- **WatchParty** — Synchronized multi-viewer streaming solution with MultiStream Sync and multi-angle view.

## Achievements

- Technology embedded on over 200 million devices worldwide
- Deployed on 8 of the top 10 global device manufacturers
- Named a Top 100 Company in Online Video every year since 2014
- VisualOn Optimizer awarded Product of the Year at NAB 2024
- Up to 40% average (and up to 70%) bitrate reduction with content-adaptive encoding
- Up to 9x transcoding efficiency demonstrated on Intel Xeon 6 SoC
- Roughly 250 million hours of video streamed through its technology each week

## Latest updates

- **2026-04** — VisualOn and Cires21 released joint research at NAB 2026 showing up to 19-point VMAF gains from integrating the Optimizer into live transcoding pipelines.
- **2024-09** — Showcased AI-enhanced encoding and premium media players at IBC 2024.
- **2024-04** — Unveiled integration of the Optimizer with Nvidia NVENC for H.264, HEVC and AV1 at NAB 2024, where the Optimizer won Product of the Year.
- **2020-09** — China Mobile's MIGU Video selected VisualOn to build next-generation mobile video streaming solutions.

## Links

- Website: https://visualon.com
- LinkedIn: https://www.linkedin.com/company/visualon-inc.
- Twitter/X: https://twitter.com/visualoninc
- GitHub: https://github.com/visualon-inc
- Facebook: https://www.facebook.com/visualoninc/

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Profile page: https://yespress.io/visualon-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-10