# Visual Action Software

> Visual Action Software builds operational visualization tools for organizations drowning in big data. Its patented Flaremap technology - a descendant of the treemap - powers the Visual Action Platform, turning dense, real-time data into visual interfaces that help analysts spot threats, monitor performance, and reduce risk. The company serves defense and national intelligence, financial services, healthcare, and core infrastructure customers from its base in Orchard Park, New York.

- **Founded:** 2015
- **Headquarters:** Orchard Park, New York, United States
- **Founders:** Jim Bartoo (CEO (formerly CEO of The Hive Group, which merged to form Visual Action))
- **Team size:** ~10 employees
- **Products:** Visual Action Platform, Flaremap (Flaremap JS / Flaremap Application Suite), Flaremap Professional Services
- **Notable:** Patented Flaremap visualization technology, an evolution of Ben Shneiderman's treemap concept., Merger of Visual Action Software and The Hive Group (2015) consolidating treemap expertise under one roof., Sustained product cadence: Flaremap JS, Platform 7.0, 7.2, 7.4, and 8.0 releases.

## Products & services

- **Visual Action Platform** — A platform for building high-utility, data-dense visual applications that integrate with enterprise processes for operational use. Latest major release is version 8.0 (November 2025).
- **Flaremap (Flaremap JS / Flaremap Application Suite)** — The company's patented core visualization technology, a descendant of the treemap, used to identify and assess threats, monitor performance, and reduce risk in real time.
- **Flaremap Professional Services** — Custom interface design, software development, technical consulting, and education/training services to deploy visualization inside enterprise workflows.

## Achievements

- Patented Flaremap visualization technology, an evolution of Ben Shneiderman's treemap concept.
- Merger of Visual Action Software and The Hive Group (2015) consolidating treemap expertise under one roof.
- Sustained product cadence: Flaremap JS, Platform 7.0, 7.2, 7.4, and 8.0 releases.
- Deployment across high-stakes sectors including defense, national intelligence, and financial services.

## Latest updates

- **2025-11** — Released Visual Action Platform 8.0, adding AI-enhanced decision support, human-oversight interfaces, and collaboration controls under a 'collaborative intelligence' framing that throttles AI overreach.
- **2024-04** — Released Visual Action Platform 7.4 - 'Disciplined Workflow Meets Offroad Analysis.'
- **2023-02** — Released Visual Action Platform 7.2 - 'Built for Real-World Work, Not Metaverse Mania.'
- **2022-07** — Released Visual Action Platform 7.0, a fully reimagined operational visualization experience.

## Links

- Website: https://visualaction.com
- LinkedIn: https://www.linkedin.com/company/visual-action

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Profile page: https://yespress.io/visual-action-software
Published by YesPress — https://yespress.io
Last updated: 2026-06-10