# Vistify, Inc

> Vistify, Inc is a Santa Ana, California restaurant-technology company whose flagship platform, vMenu, turns static digital menu boards into centrally controlled, software-defined menus for multi-unit and quick-service restaurant brands. The cloud platform lets operators design menus with a drag-and-drop Menu Builder, push changes to thousands of screens in real time, sync pricing with point-of-sale systems in under 30 seconds, and monitor what is actually displaying across every location. Founded in 2015 as Embed Digital and rebranded to Vistify in March 2025, the company serves brands including Craveworthy Brands, WaBa Grill, Urban Plates and Urbane Cafe, and is led by CEO Michael Mathieu.

- **Founded:** 2015
- **Headquarters:** Santa Ana, California, United States
- **Founders:** Michael Mathieu (Chief Executive Officer and Board Director (since October 2024))
- **Team size:** Approximately 22 employees
- **Products:** vMenu, Menu Builder by vMenu, Vistify Observability, Vistify Intelligence, Proof Stack
- **Notable:** Rebranded from Embed Digital (founded 2015) to Vistify in March 2025, repositioning from digital signage into an AI-powered menu platform., Secured Series A investment from Craveworthy Brands and Branded Hospitality Ventures in July 2025., Won a portfolio-wide deal to deploy vMenu across Craveworthy Brands' ~20 restaurant concepts.

## Products & services

- **vMenu** — The flagship cloud platform that turns static digital menu boards into centrally controlled, data-driven menus with real-time content updates, remote device management and POS synchronization across multi-unit restaurant fleets.
- **Menu Builder by vMenu** — A no-code, drag-and-drop tool that lets quick-service and fast-casual chains design brand-locked digital menus and deploy them across locations in under an hour, without designers or developers.
- **Vistify Observability** — Real-time compliance dashboards and device-health monitoring so operators can verify exactly what each screen is displaying across every location.
- **Vistify Intelligence** — Context-aware menu optimization that automatically promotes content based on local signals such as daypart, weather and events.
- **Proof Stack** — POS-linked attribution to measure promotional ROI and tie menu changes to sales (on the product roadmap).

## Achievements

- Rebranded from Embed Digital (founded 2015) to Vistify in March 2025, repositioning from digital signage into an AI-powered menu platform.
- Secured Series A investment from Craveworthy Brands and Branded Hospitality Ventures in July 2025.
- Won a portfolio-wide deal to deploy vMenu across Craveworthy Brands' ~20 restaurant concepts.
- Launched Menu Builder by vMenu in August 2025, enabling sub-one-hour menu deployment.
- Achieves real-time POS price synchronization in under 30 seconds across fleets of screens.

## Latest updates

- **2025-08** — Launched Menu Builder by vMenu, a drag-and-drop tool that lets restaurants design and deploy branded digital menus in under an hour.
- **2025-07** — Announced Series A investment from Craveworthy Brands and Branded Hospitality Ventures and a portfolio-wide vMenu deployment with Craveworthy.
- **2025-03** — Rebranded from Embed Digital to Vistify, signaling the shift from digital signage to a software-defined menu platform.
- **2024-10** — Michael Mathieu appointed Chief Executive Officer and Board Director.

## Links

- Website: https://vistifyinc.com
- LinkedIn: https://www.linkedin.com/company/vistifyinc
- Twitter/X: https://twitter.com/embeddigital
- Instagram: https://instagram.com/vistifyinc
- Facebook: https://facebook.com/vistifyinc

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Profile page: https://yespress.io/vistify-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-17