# Vistar Media

> Vistar Media provides the marketplace and software behind out-of-home advertising. Brands and agencies use it to plan, buy and measure campaigns; media owners use its selling, ad-serving and Cortex tools to monetize inventory and operate digital screens. The New York company is part of T-Mobile Advertising Solutions.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Michael Provenzano (CEO and Co-Founder), Mark Chadwick (CIO and Co-Founder), Jeremy Ozen (Co-Founder)
- **Products:** Demand-Side Platform (DSP), Supply-Side Platform (SSP), Ad Server, Cortex, Adstruc
- **Notable:** Reported more than $100 million in platform billings in 2019; billings are not company revenue., Lamar’s 2024 migration covered nearly 5,000 digital billboards in less than six weeks with zero downtime, according to Vistar’s announcement., Hawaiian Airlines brand study reported 2% awareness lift, 32% consideration lift and 16% purchase-intent lift.

## Products & services

- **Demand-Side Platform (DSP)** — Audience and location-based planning, buying, activation and reporting for programmatic DOOH.
- **Supply-Side Platform (SSP)** — Connects media owners with programmatic buyers through open exchange, private marketplace and direct transactions.
- **Ad Server** — Coordinates direct and programmatic advertising with flexible and loop-based scheduling.
- **Cortex** — Digital signage player, content management and fleet operations with remote deployment and health monitoring.
- **Adstruc** — Traditional OOH planning and buying software, acquired from PJX Media in 2024; free for media owners.
- **Managed and co-managed campaign services** — Campaign execution support alongside self-service DSP access.
- **Mediation** — Ad-server feature consolidating demand from multiple SSPs into a unified auction.

## Achievements

- Reported more than $100 million in platform billings in 2019; billings are not company revenue.
- Lamar’s 2024 migration covered nearly 5,000 digital billboards in less than six weeks with zero downtime, according to Vistar’s announcement.
- Hawaiian Airlines brand study reported 2% awareness lift, 32% consideration lift and 16% purchase-intent lift.
- Became a wholly owned T-Mobile subsidiary on February 3, 2025.

## Latest updates

- **2026-09** — Expanded operations in Japan with a dedicated team, naming Yosuke Maekawa Country Manager and Akinori Inoue to supply partnerships.
- **2025-02** — T-Mobile completed the acquisition on February 3. Its 2025 annual report records $621 million in transferred cash; the announced deal was approximately $600 million.

## Links

- Website: https://www.vistarmedia.com/
- LinkedIn: https://www.linkedin.com/company/vistar-media/
- Twitter/X: https://x.com/vistarmedia
- GitHub: https://github.com/vistarmedia
- Instagram: https://www.instagram.com/vistar_media/
- Facebook: https://www.facebook.com/people/Vistar-Media/100054516907346/

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Profile page: https://yespress.io/vistar-media
Published by YesPress — https://yespress.io
Last updated: 2026-10-01