# Vistaar

> Vistaar Technologies provides enterprise SaaS for pricing, quoting, promotions, and rebates. Its configurable platform and pricing-science services help manufacturers, distributors, consumer goods suppliers, and retailers coordinate commercial decisions across products, customers, and markets. SherloQ adds governed AI workflow execution.

- **Founded:** 2001
- **Headquarters:** Parsippany, United States
- **Founders:** Sandeep (Sandy) Tungare (Co-founder and CEO), Ravi Reddy (Co-founder)
- **Products:** SmartPricing, SmartQuote / SmartCPQ, SmartRebates, SmartOptimizer, SmartPromotions
- **Notable:** Vistaar’s historical Beam case study reports an additional 2 to 4 gross-margin points from the pricing initiative., Vistaar announced Leader placement in the December 2025 IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026., Vistaar announced Leader placement in the Gartner Magic Quadrant for B2B Pricing and Rebate Optimization Software dated April 13, 2026.

## Products & services

- **SmartPricing** — List-price management, scenario planning, approvals, and publication across markets and channels.
- **SmartQuote / SmartCPQ** — Configure-price-quote software with explainable deal guidance, Start-Target-Floor price corridors, contracts, and approval routing.
- **SmartRebates** — Rebate and billback program planning, accruals, claims validation, and settlement, connected to net-margin visibility.
- **SmartOptimizer** — Customer and product segmentation, demand forecasting, and objective-driven price recommendations using machine learning.
- **SmartPromotions** — Promotion calendars, scenario modeling, budget oversight, approvals, and performance measurement.
- **SmartPricingEngine** — API-based pricing execution for connected sales channels and business systems.
- **SherloQ** — Native generative and agentic AI layer for investigating pricing questions, modeling scenarios, and executing governed workflows.
- **Price Science and Center of Excellence** — Services for data readiness, model configuration and maintenance, integration, phased implementation, and ongoing pricing support.

## Achievements

- Vistaar’s historical Beam case study reports an additional 2 to 4 gross-margin points from the pricing initiative.
- Vistaar announced Leader placement in the December 2025 IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026.
- Vistaar announced Leader placement in the Gartner Magic Quadrant for B2B Pricing and Rebate Optimization Software dated April 13, 2026.
- Vistaar says customers on its platform have more than $1 trillion in combined annual revenue.

## Latest updates

- **2026-06** — Announced Leader placement in Gartner’s inaugural B2B Pricing and Rebate Optimization Magic Quadrant; the report is dated April 13, 2026 and the press announcement June 24, 2026.
- **2026-04** — Announced Leader placement in the IDC MarketScape 2025–2026 assessment, originally dated December 2025.
- **2026-03** — Published or republished case studies across manufacturing, steel, tobacco, pharmacy, homebuilding, and beverage alcohol. Resource-page dates are publication dates, not verified deployment dates.

## Links

- Website: https://www.vistaar.com/
- LinkedIn: https://www.linkedin.com/company/vistaar-technologies/
- Twitter/X: https://twitter.com/Vistaar
- Facebook: https://facebook.com/vistaar-technologies-101695899907148

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Profile page: https://yespress.io/vistaar
Published by YesPress — https://yespress.io
Last updated: 2026-10-01