# Visit Orlando

> Visit Orlando is the official, not-for-profit tourism association for America's most-visited destination. It brands, markets, and sells the Orlando region to leisure travelers, meeting planners, and travel agents worldwide, while representing more than 1,600 member companies across Central Florida's hospitality economy. It doesn't own a single hotel room or roller coaster - it fills them.

- **Founded:** 1984
- **Headquarters:** Orlando, Florida, United States
- **Founders:** City of Orlando and Orange County officials with local businesses (Founding public-private partnership)
- **Team size:** ~280 employees
- **Products:** Destination marketing & branding, 'Unbelievably Real' brand platform, Magical Dining, Membership & industry support, Meetings & conventions sales
- **Notable:** Central Florida tourism reached a record $94.5 billion economic impact in 2024, Welcomed 75.3 million visitors in 2024 and roughly 76.7 million in 2025, Tourism supported more than 468,000 jobs in the region in 2024

## Products & services

- **Destination marketing & branding** — Global leisure and meetings & conventions campaigns across paid, owned, and earned media that position Orlando to travelers, planners, and travel trade.
- **'Unbelievably Real' brand platform** — A unified global brand launched with the Orlando Economic Partnership, spanning 20+ full-scale campaigns across leisure and meetings markets.
- **Magical Dining** — Central Florida's largest restaurant program (presented by Orlando Health); a portion of every prix-fixe meal benefits local nonprofits, raising more than $3 million to date.
- **Membership & industry support** — Networking, co-op marketing, listings, training, and advocacy for more than 1,600 member companies across the hospitality economy.
- **Meetings & conventions sales** — Sales and services team that recruits conventions, trade shows, and business events to the region.
- **Visitor services & official channels** — Visit Orlando Official Visitor Center, VisitOrlando.com, mobile app, and vacation-planning tools for consumers.
- **Tourism research & economic impact studies** — Visitor demographics, market analytics, and annual economic-impact research used by members and public partners.

## Achievements

- Central Florida tourism reached a record $94.5 billion economic impact in 2024
- Welcomed 75.3 million visitors in 2024 and roughly 76.7 million in 2025
- Tourism supported more than 468,000 jobs in the region in 2024
- Visitor activity generated more than $12 billion in federal, state, and local taxes
- Visitor economy reduced the annual tax burden by roughly $7,400 per local household
- Magical Dining has raised more than $3 million for local nonprofits
- Central Florida's visitor economy has doubled in size over the past 15 years

## Latest updates

- **2025-08** — Visit Orlando reported a record $94.5 billion economic impact for Central Florida tourism in 2024, with 75.3 million visitors.
- **2025-09** — Launched 'The Moments in Between' campaign, extending the 'Unbelievably Real' brand platform with new TV creative.
- **2025-01** — Magical Dining marked its 20th year, with restaurant applications opening for the milestone edition.

## Links

- Website: https://www.visitorlando.org
- LinkedIn: https://www.linkedin.com/company/visit-orlando
- Twitter/X: https://twitter.com/visitorlando
- YouTube: https://www.youtube.com/user/VisitOrlando
- Instagram: https://www.instagram.com/visitorlando
- Facebook: https://facebook.com/visitorlando
- TikTok: https://www.tiktok.com/@visitorlando

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Profile page: https://yespress.io/visit-orlando
Published by YesPress — https://yespress.io
Last updated: 2026-08-14