# Visit Fort Collins

> Visit Fort Collins is the city’s official destination marketing organization, a 501(c)(6) business league that turns local places, events and hospitality businesses into reasons to visit. It serves leisure travelers, meeting and sports planners, tour operators, journalists and local partners through destination marketing, convention sales, visitor information, itinerary help, an events calendar and a Welcome Center that now doubles as a community venue.

- **Founded:** 1987
- **Headquarters:** Fort Collins, United States
- **Products:** Destination marketing and publishing, Meetings, sports and group sales, Fort Collins Welcome Center, Partner marketing
- **Notable:** Opened the reimagined Old Town Welcome Center on August 1, 2024 as a visitor center by day and community hub by night., Reported 106 sales leads and 46 definite bookings by November 2024, with $15 million in direct spending and $24 million in overall spending estimated through an industry impact calculator., Drew 417 attendees across six Ram Talks and 741 attendees across six 40th-anniversary live-music performances in the new center.

## Products & services

- **Destination marketing and publishing** — Travel inspiration, editorial guides, campaigns, media relations, newsletters and a mobile-first destination website that routes visitors to local partners.
- **Meetings, sports and group sales** — Lead generation, venue and lodging guidance, RFP support, site coordination and services for meeting planners, sports organizers and tour operators.
- **Fort Collins Welcome Center** — In-person visitor advice by day and a programmed community hub for talks, music, markets and partner gatherings after hours.
- **Partner marketing** — Listings, advertising, referrals, portal tools and cooperative promotion for local hospitality, attraction, retail and service businesses.

## Achievements

- Opened the reimagined Old Town Welcome Center on August 1, 2024 as a visitor center by day and community hub by night.
- Reported 106 sales leads and 46 definite bookings by November 2024, with $15 million in direct spending and $24 million in overall spending estimated through an industry impact calculator.
- Drew 417 attendees across six Ram Talks and 741 attendees across six 40th-anniversary live-music performances in the new center.
- The six-hour Makers Market welcomed 441 visitors; eight participating vendors reported about $200 in average revenue each.
- Launched a redesigned, mobile-first website in June 2024 with rate-checking and improved partner pages.
- A 2023-2024 study cited by the City attributed 5,359 jobs, $7.7 million in sales tax and $360 million in economic impact to tourism in Fort Collins.

## Latest updates

- **2026-08** — Visit Fort Collins, the City and Colorado State University released a developer RFI through Hunden Partners to test interest in a nationally branded conference hotel on the CSU campus.
- **2026-05** — A City proclamation cited a 2023-2024 study attributing 5,359 local jobs, $7.7 million in sales tax and $360 million in economic impact to tourism.
- **2026-01** — Tourism Improvement District minutes reported full-year revenue 21% above budget while district collections finished 1% below the prior year.
- **2025-09** — The team documented its adoption of the Entrepreneurial Operating System and articulated the purpose ‘Fort Collins Thrives’ and niche ‘Visitor Economy Architect.’
- **2024-08** — The new Old Town Welcome Center opened at 7 Old Town Square with visitor services, events and community programming under one roof.

## Links

- Website: https://www.visitftcollins.com/
- LinkedIn: https://www.linkedin.com/company/visitftcollins
- Twitter/X: https://twitter.com/visitftcollins
- Instagram: https://www.instagram.com/visitftcollins/
- Facebook: https://www.facebook.com/VisitFortCollins/

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Profile page: https://yespress.io/visit-fort-collins
Published by YesPress — https://yespress.io
Last updated: 2026-09-21