# Viraj Bahl

> Viraj Bahl is the founder and managing director of VRB Consumer Products, the company behind Veeba. After working in shipping and his family’s Fun Foods business, he ran a restaurant venture that closed before founding Veeba in 2013. He built the company through institutional supply and consumer retail, and has appeared as an investor on Shark Tank India Seasons 4 and 5.

- **Role:** Founder and Managing Director at VRB Consumer Products Pvt. Ltd. (Veeba)
- **Organizations:** VRB Consumer Products Pvt. Ltd., Veeba, Fun Foods, Pocket Full, Shark Tank India, Zyro India
- **From:** Delhi, India
- **Nationality:** Indian
- **Education:** Singapore Polytechnic
- **Known for:** Founded Veeba in 2013 and expanded it from institutional supply into national consumer retail., Named to The Economic Times 40 Under 40 in 2019, confirmed by the company’s official leadership biography., Led the company behind Veeba into a broader portfolio that includes Wok Tok and Zyro.

## Career timeline

- **Before 2002** — Studied at Singapore Polytechnic and worked in the merchant navy before joining the family food business.
- **2002** — Joined Fun Foods, the family’s processed-food business.
- **2008** — The family sold Fun Foods to Dr. Oetker.
- **2009-2013** — Ran the restaurant venture Pocket Full; its six outlets were closed by 2013.
- **2013** — Founded Veeba, initially supplying sauces and condiments to institutional customers.
- **2019** — Named to The Economic Times 40 Under 40, according to VRB’s official biography.
- **2025** — Appeared as a Shark on Shark Tank India Season 4.
- **2026** — Appeared on Shark Tank India Season 5 and expanded into beverages through Zyro with Karan Aujla.

## Achievements

- Founded Veeba in 2013 and expanded it from institutional supply into national consumer retail.
- Named to The Economic Times 40 Under 40 in 2019, confirmed by the company’s official leadership biography.
- Led the company behind Veeba into a broader portfolio that includes Wok Tok and Zyro.
- Joined Shark Tank India as an investor for Seasons 4 and 5.

## Latest updates

- **2026-06** — VRB and Karan Aujla announced the Skinny Pop beverage range under Zyro, including cola, ginger ale and tonic water.
- **2026-04** — In a Financial Express interview, Bahl discussed in-house manufacturing, a distribution network across more than 700 cities and the company’s preparation for an IPO.
- **2026-03** — Zyro India launched with Karan Aujla and VRB Consumer Products.
- **2026-03** — Discussed consumer innovation, family and entrepreneurship in an Indian Express interview.

## Links

- Website: https://vrbconsumer.com
- LinkedIn: https://www.linkedin.com/in/virajbahl
- Twitter/X: https://x.com/VirajBahl
- Instagram: https://www.instagram.com/viraj.bahl/

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Profile page: https://yespress.io/viraj-bahl
Published by YesPress — https://yespress.io
Last updated: 2026-10-07