# VinSolutions by Cox Automotive

> VinSolutions is Cox Automotive’s dealership CRM and sales software business. Its cloud-based tools combine customer records, lead management, shopper-intent insights, AI-assisted communications, desking and automated marketing, with integrations into the Cox Automotive ecosystem and ongoing guidance from dedicated performance managers. It serves thousands of dealerships, primarily in the United States.

- **Founded:** 2006
- **Headquarters:** Mission, United States
- **Founders:** Matt Watson (Co-founder and former CTO)
- **Products:** Connect CRM, VinSolutions Desking, Predictive Insights with GenAI, Virtual Contact Assistant, Fullpath Audience Activation
- **Notable:** Built a recurring-revenue automotive software business without institutional venture capital, according to co-founder Matt Watson’s Practical Founders interview., Acquired by AutoTrader.com in June 2011., Serves thousands of US dealerships.

## Products & services

- **Connect CRM** — Cloud-based dealership CRM for lead capture, customer records, follow-up tasks, mobile sales work, reporting and sales/service data matching.
- **VinSolutions Desking** — Build and compare up to 18 vehicle payment scenarios using rates, rebates and incentives, with CRM and DMS integrations.
- **Predictive Insights with GenAI** — Cox Automotive first-party shopping signals help prioritize buyers and draft personalized emails and texts; dealers can edit and approve communications.
- **Virtual Contact Assistant** — CRM-embedded AI for 24/7 lead conversations, qualification, appointment scheduling, summaries and human handoffs.
- **Fullpath Audience Activation** — Automated personalized email and SMS marketing, intent-based audiences, campaign testing and analytics, now promoted on VinSolutions’ marketing page.
- **Performance Management** — Dedicated automotive retail specialists help customers improve CRM adoption, processes and reporting.
- **VinSolutions Video** — CRM-native personalized video recording, sending and tracking; announced in August 2026 with general availability scheduled for November 2026.

## Achievements

- Built a recurring-revenue automotive software business without institutional venture capital, according to co-founder Matt Watson’s Practical Founders interview.
- Acquired by AutoTrader.com in June 2011.
- Serves thousands of US dealerships.
- Ron Marhofer case study reports over 900 additional internet sales in 2017 versus 2016, attributed in part to CRM and process improvements; a customer example rather than a controlled result.

## Latest updates

- **2026-08** — Announced refreshed mobile and desktop experiences, Virtual Contact Assistant, a two-week release cadence and VinSolutions Video scheduled for November 2026.
- **2026-04** — Cox Automotive announced an agreement to acquire Fullpath; VinSolutions now promotes Fullpath Audience Activation on its marketing product page.
- **2026-01** — Cox announced vAuto Global Search integration with VinSolutions CRM and expanded service-lane inventory acquisition workflows.
- **2024-12** — Cox introduced Predictive Insights with Generative AI communications for VinSolutions.

## Links

- Website: https://www.vinsolutions.com/
- LinkedIn: https://www.linkedin.com/company/vinsolutions
- Twitter/X: https://x.com/VinSolutions
- YouTube: https://www.youtube.com/user/vinsolutionsvideos
- Facebook: https://www.facebook.com/VinSolutions/

---

Profile page: https://yespress.io/vinsolutions-by-cox-automotive
Published by YesPress — https://yespress.io
Last updated: 2026-10-01