# vineyard vines

> vineyard vines is a privately held American apparel and lifestyle company founded by brothers Shep and Ian Murray in 1998. What began as neckties sold around Martha's Vineyard grew into a multi-channel brand spanning clothing and accessories for men, women and children, e-commerce, branded stores, wholesale accounts, customization and licensed collaborations. Its competitive advantage is a tightly controlled coastal identity - summed up by a smiling pink whale and the motto 'Every day should feel this good' - that turns familiar wardrobe basics into membership badges for a particular version of leisure.

- **Founded:** 1998
- **Headquarters:** Stamford, Connecticut, United States
- **Founders:** Shep Murray (Co-founder and CEO), Ian Murray (Co-founder)
- **Team size:** Approximately 1,700 employees in supplied company data; public Forbes reporting counted more than 2,800 in 2018.
- **Products:** Neckwear and accessories, Men's apparel, Women's apparel, Kids' apparel, Custom and corporate
- **Notable:** Built a national apparel business from an initial $8,000 in credit-card cash without reported outside equity., Reached $476 million in 2016 sales and roughly 95 stores by 2018, according to Forbes., Expanded from neckties into a full-family apparel and accessories assortment sold through stores, e-commerce and wholesale.

## Products & services

- **Neckwear and accessories** — The original category: colorful silk ties with playful and custom motifs, plus belts, hats, bags and other accessories.
- **Men's apparel** — Polos, button-downs, T-shirts, shorts, pants, sweaters, fleece, performance wear, outerwear, swim and footwear.
- **Women's apparel** — Dresses, tops, sweaters, bottoms, activewear, swimwear, outerwear and accessories in the brand's coastal palette.
- **Kids' apparel** — Clothing, swim and accessories for boys, girls and babies, often designed for coordinated family dressing.
- **Custom and corporate** — Logo customization, uniforms, gifts and custom motif programs for companies, clubs, schools and events.
- **Licensed collaborations** — Limited capsules and licensed collections with sports leagues, colleges, entertainment properties, musicians and lifestyle brands.

## Achievements

- Built a national apparel business from an initial $8,000 in credit-card cash without reported outside equity.
- Reached $476 million in 2016 sales and roughly 95 stores by 2018, according to Forbes.
- Expanded from neckties into a full-family apparel and accessories assortment sold through stores, e-commerce and wholesale.
- Secured a pivotal 2002 Aflac custom order for 10,000 duck-motif ties worth $400,000.
- Grew to more than 100 freestanding stores and over 600 specialty and department-store doors by the 2019 Target collaboration.
- Made the smiling pink whale one of the more recognizable symbols in American preppy apparel.

## Latest updates

- **2026-07** — Released an exclusive Grateful Dead capsule with shirts, sweatshirts, hats, ties and co-branded dancing-bear and whale motifs.
- **2026-07** — The licensed Bermuda store marked ten years on Front Street in Hamilton with local partnerships, charity activity and anniversary T-shirts.
- **2025-07** — Launched a limited-edition Zac Brown Band collection of tees, polos and hats.

## Links

- Website: https://www.vineyardvines.com/
- LinkedIn: https://www.linkedin.com/company/vineyard-vines
- Twitter/X: https://twitter.com/vineyardvines
- YouTube: https://www.youtube.com/user/vineyardvines
- Instagram: https://www.instagram.com/vineyardvines/
- Facebook: https://www.facebook.com/vineyardvines
- TikTok: https://www.tiktok.com/@vineyardvines

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Profile page: https://yespress.io/vineyard-vines
Published by YesPress — https://yespress.io
Last updated: 2026-08-13