# Vineet Mehra

> Vineet Mehra is Chime's Chief Growth Officer, a marketing executive and public-company director whose career has moved through Procter & Gamble, General Mills, Novartis, Johnson & Johnson, Ancestry, Walgreens Boots Alliance, Good Eggs and Chime. Born in India and raised in Canada, he traces his interest in marketing to a teacher who gave him $50 to build a high-school business. Today, his operating thesis joins brand, performance, product and finance under what he calls performance storytelling.

- **Role:** Chief Growth Officer at Chime
- **Organizations:** Chime, The Lovesac Company, MMA Global, Good Eggs, Walgreens Boots Alliance, Ancestry, Johnson & Johnson, Novartis Consumer Health, General Mills, Procter & Gamble, Effie Worldwide, AdTheorent
- **Education:** Business degree in marketing, Wilfrid Laurier University
- **Known for:** Named to Forbes' World's Most Influential CMOs lists, including in 2020, 2025 and 2026., Named an Adweek Marketing Vanguard in 2024., Named among Business Insider's Most Innovative CMOs in 2024 and 2026.

## Career timeline

- **1997-2006** — Began at Procter & Gamble in Canada and later held regional beauty-care work in Asia, followed by marketing work at General Mills in Canada.
- **2008-2013** — Held marketing leadership roles at Novartis Consumer Health in Canada, North America and Europe.
- **2013-2017** — Led global marketing services and later the global Baby Care business at Johnson & Johnson.
- **2017-2019** — Served as EVP and global chief marketing officer at Ancestry, helping bring AncestryDNA into the consumer mainstream.
- **2019-2021** — Served as global chief marketing and customer officer at Walgreens Boots Alliance.
- **2021-2022** — Served as chief growth, product and customer experience officer at Good Eggs.
- **2021-2024** — Served as an independent director of AdTheorent.
- **2022-present** — Joined Chime as chief marketing officer and later assumed the broader Chief Growth Officer role.
- **2022-present** — Serves as an independent director of The Lovesac Company.
- **2025** — Chime completed its public-market debut; Mehra was promoted to Chief Growth Officer in December.
- **2026** — Named to Forbes' World's Most Influential CMOs list and Business Insider's Most Innovative CMOs list.

## Achievements

- Named to Forbes' World's Most Influential CMOs lists, including in 2020, 2025 and 2026.
- Named an Adweek Marketing Vanguard in 2024.
- Named among Business Insider's Most Innovative CMOs in 2024 and 2026.
- Helped bring AncestryDNA into the consumer mainstream while serving as Ancestry's global chief marketing officer.
- Led Chime's marketing as it expanded awareness, launched new products and went public in 2025.
- Served as global chairman of Effie Worldwide and on public-company boards including AdTheorent and The Lovesac Company.

## Latest updates

- **2026-07** — Discussed his high-school candy business, Chime Prime and attention-led marketing in a Complex interview.
- **2026-06** — Named to Forbes' 2026 World's Most Influential CMOs list and featured by Chime on AI, brand and the evolving CMO role.
- **2026-03** — Appeared on Deloitte Digital's Marketing Beyond podcast to discuss entertainment-led marketing, performance storytelling and practical AI use.
- **2025-12** — Promoted by Chime from Chief Marketing Officer to Chief Growth Officer.
- **2025-06** — Named to Forbes' 2025 World's Most Influential CMOs list.

## Links

- Website: https://www.chime.com/
- LinkedIn: https://www.linkedin.com/in/vineetmehra1

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Profile page: https://yespress.io/vineet-mehra
Published by YesPress — https://yespress.io
Last updated: 2026-08-21