# Vincent Wenbin Qiu

> Vincent Wenbin Qiu is the founder, chairman and CEO of Baozun Inc., the Shanghai-based digital commerce business he founded in 2007. A Tsinghua-trained electronic engineer with earlier roles at NCR, HP China and Sun Microsystems, he previously helped establish supply chain specialist Shanghai Erry. He has led Baozun through US and Hong Kong listings and its expansion into brand management, including Gap’s local operations and Hunter partnerships in Asia.

- **Role:** Founder, Chairman and Chief Executive Officer at Baozun Inc.
- **Organizations:** Baozun Inc., Erry Network Technology (Shanghai) Co., Ltd., NCR (Shanghai) Technology Services Ltd., China Hewlett-Packard Co., Ltd., Sun Microsystems (China) Limited
- **Nationality:** Chinese
- **Education:** Bachelor’s degree in electronic engineering, Tsinghua University
- **Known for:** Led Baozun from its 2007 founding through Nasdaq and Hong Kong listings., Ranked 19th in Forbes China’s 2018 list of best CEOs of Chinese listed companies., Led Baozun’s expansion from brand e-commerce services into brand management.

## Career timeline

- **1992** — Graduated from Tsinghua University in electronic engineering.
- **1993–2000** — Held technical architecture and management roles at multinational companies including NCR, HP China and Sun Microsystems.
- **2000–2007** — Participated in founding Shanghai Erry; served as CEO from March 2000 to January 2007.
- **2007** — Founded Baozun and began serving as chairman and CEO.
- **2015** — Baozun began Nasdaq trading on May 21 under BZUN.
- **2020** — Baozun completed its Hong Kong secondary listing on September 29.
- **2023** — Baozun completed the acquisition of Gap Shanghai on February 1 and expanded into brand management.
- **2026** — Outlined an acceleration phase for 2026–2028; Baozun raised its 2028 annual non-GAAP operating income target to at least RMB700 million in August.

## Achievements

- Led Baozun from its 2007 founding through Nasdaq and Hong Kong listings.
- Ranked 19th in Forbes China’s 2018 list of best CEOs of Chinese listed companies.
- Led Baozun’s expansion from brand e-commerce services into brand management.
- Under his leadership, Gap China reached its first quarterly breakeven in Q4 2025, as reported in his April 2026 chairman letter.

## Latest updates

- **2026-09** — Baozun’s board authorized a new share repurchase program of up to US$10 million over 12 months starting September 24.
- **2026-08** — Baozun reported Q2 2026 revenue of RMB2.743 billion, up 7.5%, and GAAP operating income of RMB63.4 million; its 2028 non-GAAP operating income target rose to at least RMB700 million.
- **2026-04** — Qiu published his 2025 chairman letter, reporting Gap China’s first quarterly breakeven in Q4 2025 and setting out the next phase of transformation.
- **2026-03** — Appeared on Bloomberg TV’s The China Show to discuss Gap China and localization; Baozun shared the interview publicly.

## Links

- Website: https://ir.baozun.com/BOARD-OF-DIRECTORS

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Published by YesPress — https://yespress.io
Last updated: 2026-10-16