# Vincent Choi

> Vincent Choi is a Singapore-based fintech founder and advisor. He co-founded Pomelo in 2017, served as CEO until April 2024 and remains on its strategic advisory board. A chartered accountant and Cranfield MBA graduate, he subsequently founded Terra Verde and co-founded climate-finance platform Lana. Twynam lists him as an executive director.

- **Role:** Executive Director at Twynam; Co-founder of Lana; Co-founder and strategic advisory board member at Pomelo
- **Organizations:** Pomelo Group, Lana, Terra Verde, Twynam, Salamander Advisory, Deloitte, Macquarie Bank
- **Education:** MBA, Cranfield University - Cranfield School of Management
- **Known for:** Co-founded Pomelo and led it to nearly US$2 billion in annualized processing volume, as reported at the April 2024 handover., Co-founded Lana, backed in its first funding round by Liminal and Twynam Investments.

## Career timeline

- **Before 2010** — Worked as a chartered accountant at Deloitte and Macquarie Bank.
- **2011** — Completed his Cranfield MBA.
- **2017** — Co-founded Pomelo in London with Simon Verraest and Neil Cuthbert.
- **2021** — Led Pomelo during its US$10 million Series A.
- **2022** — Pomelo outlined expansion of its white-label payment platform business.
- **2024** — Moved from CEO to Pomelo’s strategic advisory board in April; began publishing climate-finance essays in October.
- **2025** — Introduced Lana, which announced its first funding round in June.

## Achievements

- Co-founded Pomelo and led it to nearly US$2 billion in annualized processing volume, as reported at the April 2024 handover.
- Co-founded Lana, backed in its first funding round by Liminal and Twynam Investments.

## Latest updates

- **2025-06** — Lana announced its first funding round on June 26, backed by Liminal and Twynam Investments.
- **2025-06** — Published an explanation of why he started Lana on June 12.
- **2024-10** — Published the origin of his climate-finance interest.
- **2024-04** — Joined Pomelo’s strategic advisory board as Steve Vickers became CEO.

## Links

- Website: https://vincechoi.substack.com/
- LinkedIn: https://www.linkedin.com/in/vinchoi/

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Profile page: https://yespress.io/vincent-choi
Published by YesPress — https://yespress.io
Last updated: 2026-10-14