# Vinayak Hegde

> Vinayak R. Hegde is the Seattle-based chief executive officer and president of Credit Acceptance, appointed in November 2025 after joining its board in May 2021. An engineering graduate of the National Institute of Technology Karnataka, he spent about 12 years at Amazon before leadership roles at Groupon, Airbnb, Wheels Up and T-Mobile. His work has combined engineering, marketing, product development and operating management.

- **Role:** Chief Executive Officer and President at Credit Acceptance Corporation
- **Organizations:** Credit Acceptance Corporation, T-Mobile, Wheels Up, Airbnb, Groupon, LivingSocial, Amazon, Oracle, Verifone, Lucent, Tatas, Citicorp
- **Education:** Bachelor of Engineering, National Institute of Technology Karnataka, India
- **Known for:** Established Groupon’s Seattle operation; the office had 127 employees in July 2013 and 300 in May 2016., Advanced from engineering leadership to global chief marketing officer at Groupon., Led Groupon’s acquisition of LivingSocial and subsequently served as LivingSocial’s president.

## Career timeline

- **2000–2012** — Worked at Amazon in payments, worldwide marketing, product and engineering.
- **2012** — Joined Groupon and established its Seattle operation.
- **2014–2018** — Global chief marketing officer at Groupon.
- **2018–2020** — Growth and marketing leadership at Airbnb, including CMO of Airbnb Homes.
- **2021-05** — Joined Credit Acceptance’s board and became chief marketplace officer at Wheels Up.
- **2021-10** — Became president of Wheels Up; served until November 2022.
- **2023-01** — Became consumer chief marketing officer of T-Mobile.
- **2025-11-13** — Became CEO and president of Credit Acceptance.

## Achievements

- Established Groupon’s Seattle operation; the office had 127 employees in July 2013 and 300 in May 2016.
- Advanced from engineering leadership to global chief marketing officer at Groupon.
- Led Groupon’s acquisition of LivingSocial and subsequently served as LivingSocial’s president.
- Appointed president of Wheels Up in October 2021.
- Appointed CEO and president of Credit Acceptance effective November 13, 2025.

## Latest updates

- **2026-08** — Credit Acceptance’s Q2 results reported 11,004 active dealers and a 1% year-over-year decline in consumer loan unit volume.
- **2026-05** — Described a company-wide operating system and disclosed an April reduction affecting approximately 6% of the workforce.
- **2026-04** — Signed the 2025 annual-report shareholder letter setting out longer-term priorities.
- **2026-03** — Appointed Steffen Schumann chief business officer, reporting to Hegde.

## Links

- LinkedIn: https://www.linkedin.com/in/vinayakrhegde/

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Profile page: https://yespress.io/vinayak-hegde
Published by YesPress — https://yespress.io
Last updated: 2026-10-24