# Vikas Bhambri

> Vikas Bhambri is a customer-experience go-to-market leader who spent the better part of three decades selling the software that runs support desks. He built enterprise sales at 8x8, ran sales and customer experience at Kustomer through its acquisition by Meta, led North America for Yellow.ai, and now serves as Chief Revenue Officer at Rasa. His public thread ties the two halves of modern customer service together - the CRM world of Kustomer and the cloud contact center world that companies like UJET occupy.

## Achievements

- Led sales and customer experience at Kustomer through hypergrowth and its acquisition by Facebook/Meta (reported at around $1 billion in 2020).
- Built and scaled the mid-market and enterprise sales organization at 8x8.
- Drove the North America launch of generative-AI customer-experience solutions at Yellow.ai.
- Publicly architected the go-to-market narrative for the Kustomer-UJET integration, uniting CRM and cloud contact center.
- Over 25 years of experience building and leading high-performing enterprise go-to-market teams.

## Latest updates

- **2026-04** — Featured on the Frontlines.io GTM podcast as Chief Revenue Officer at Rasa, discussing AI agents and enterprise go-to-market.

## Links

- LinkedIn: https://www.linkedin.com/in/vikasbhambri/

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Profile page: https://yespress.io/vikas-bhambri-software-behind-support-desk
Published by YesPress — https://yespress.io
Last updated: 2026-08-06