# Vidhya Srinivasan

> Vidhya Srinivasan is VP and General Manager of Advertising & Commerce at Google, overseeing a portfolio responsible for over $66 billion in quarterly revenue. A computer science graduate of IIT Madras and Georgia Tech, she spent a decade at IBM and several years at AWS - where she scaled Amazon Redshift into the cloud's fastest-growing data warehouse - before joining Google in 2019. At Google she has spearheaded AI-first advertising products including Performance Max, agentic shopping via Google's Universal Cart, and the integration of Gemini across search and shopping surfaces. She is one of the most consequential voices shaping how AI rewires digital advertising.

- **Role:** VP/GM, Advertising & Commerce at Google
- **Organizations:** Google, Amazon Web Services, IBM
- **Nationality:** Indian-American
- **Education:** Bachelor of Technology, Computer Science, IIT Madras (Indian Institute of Technology Madras), Master of Science, Computer Science, Georgia Institute of Technology
- **Known for:** Oversees Google's advertising and commerce portfolio generating over $66.9 billion in quarterly revenue, Architected Performance Max, Google's breakthrough AI-powered campaign type now adopted by millions of advertisers, Scaled Amazon Redshift to become AWS's fastest-growing service while at AWS

## Career timeline

- **~2000** — Graduated from IIT Madras with B.Tech in Computer Science
- **~2002** — Completed M.S. in Computer Science at Georgia Tech
- **~2002-2012** — Engineering leadership roles at IBM over ~10 years
- **~2014** — Joined Amazon Web Services; led Amazon Redshift, AWS's fastest-growing service, and launched AWS Glue
- **2019** — Joined Google; transformed Google Analytics into mobile-first, AI-driven product
- **2021** — Led launch of Performance Max, Google's first AI-powered goal-based ad campaign type
- **2022** — Launched new Search Ads 360 with improved interface and attribution features
- **2023** — Named VP of Advertising at Google; introduced pixel-less YouTube measurement and cross-channel attribution
- **2025-01** — Role expanded to VP/GM of Advertising & Commerce, adding Google Shopping and Payments leadership
- **2025** — Presented at Google I/O 2025; led Cannes Lions discussions on AI-first advertising
- **2026-01** — Keynote speaker at NRF 2026 (Retail's Big Show)
- **2026-02** — Published third annual industry letter: 'What to Expect in Digital Advertising and Commerce in 2026'

## Achievements

- Oversees Google's advertising and commerce portfolio generating over $66.9 billion in quarterly revenue
- Architected Performance Max, Google's breakthrough AI-powered campaign type now adopted by millions of advertisers
- Scaled Amazon Redshift to become AWS's fastest-growing service while at AWS
- Launched AWS Glue, a fully managed serverless ETL service used across the cloud ecosystem
- Led development of Google's Universal Cart and agentic shopping capabilities with Gemini integration
- Introduced pixel-less YouTube ad measurement and privacy-first attribution strategies
- Recognized by IIT Madras alumni network for exemplary global leadership and vision in analytics
- Keynote speaker at NRF 2026, Google I/O 2025, and Cannes Lions
- Expanded Google role in January 2025 to unify Ads and Commerce under single leadership

## Latest updates

- **2026-02** — Published third annual industry letter on digital advertising and commerce for 2026
- **2026-01** — Keynote speaker at NRF 2026 (Retail's Big Show)
- **2025-06** — Featured in Fortune magazine discussing AI in advertising at Cannes Lions
- **2025-05** — Presented at Google I/O 2025 on AI-powered advertising and shopping
- **2025-01** — Role expanded to VP/GM of Advertising & Commerce, adding oversight of Google Shopping and Payments

## Links

- Website: https://blog.google/authors/vidhya-srinivasan/
- LinkedIn: https://www.linkedin.com/in/srividhyasrinivasan
- Twitter/X: https://x.com/VidsSrinivasan

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Profile page: https://yespress.io/vidhya-srinivasan
Published by YesPress — https://yespress.io
Last updated: 2026-05-29