# Videndum Media Solutions

> Videndum Media Solutions is the largest division of London-listed Videndum plc, and it owns the names that professional shooters reach for without thinking: Manfrotto, Gitzo, Joby, Lowepro, Rycote, Audix, Savage, Avenger and Colorama. From a factory town in northern Italy it designs and builds the tripods, bags, backgrounds, filters, lights and microphones that hold up and protect other people's cameras - the invisible hardware layer beneath a global content boom.

- **Founded:** 2022
- **Headquarters:** Cassola, Veneto, Italy
- **Founders:** Lino Manfrotto (Founder of Manfrotto (1972), the flagship brand)
- **Team size:** ~600 (division contact-record estimate); parent Videndum plc employs several thousand across three divisions.
- **Products:** Manfrotto camera supports, Gitzo tripods, Joby GorillaPod, Lowepro bags, Rycote audio protection
- **Notable:** Owns a portfolio of category-defining brands - Manfrotto, Gitzo, Joby, Lowepro, Rycote, Audix, Savage, Avenger, Colorama and Syrp Lab., Largest division of London Stock Exchange-listed Videndum plc., Positioned as a leading global provider of accessories within the digital content-creation market.

## Products & services

- **Manfrotto camera supports** — Tripods, monopods, fluid heads and lighting supports for photo and video professionals and enthusiasts.
- **Gitzo tripods** — Premium carbon-fibre tripods and supports positioned at the high end of the market.
- **Joby GorillaPod** — Flexible, wrappable tripods and smartphone accessories aimed at vloggers, influencers and mobile creators.
- **Lowepro bags** — Protective camera bags, backpacks and cases for photographers and videographers.
- **Rycote audio protection** — Windshields, suspensions and boom accessories for broadcast and production sound crews.
- **Audix microphones** — Microphones for studio, live and broadcast applications, added to the division via acquisition.
- **Savage & Colorama backgrounds** — Seamless paper, vinyl and photographic backgrounds for studios.
- **Avenger grip & Syrp motion control** — Grip hardware, stands and motion-control tools for lighting and cinematography.

## Achievements

- Owns a portfolio of category-defining brands - Manfrotto, Gitzo, Joby, Lowepro, Rycote, Audix, Savage, Avenger, Colorama and Syrp Lab.
- Largest division of London Stock Exchange-listed Videndum plc.
- Positioned as a leading global provider of accessories within the digital content-creation market.
- Acquired Joby and Lowepro (2017) and expanded into professional audio.

## Latest updates

- **2022-05** — Vitec Group rebranded as Videndum plc; the Imaging Solutions division became Videndum Media Solutions.
- **2024-01** — Group CEO Stephen Bird stepped down; Stephen Harris named Executive Chairman amid a turnaround.
- **2024-12** — Group flagged refinancing steps as film and TV production slowdowns pressured revenue and debt.
- **2025-09** — Joby, Inc. was divested from Videndum as the group reshaped its portfolio.

## Links

- Website: https://videndummediasolutions.com/en/
- LinkedIn: https://www.linkedin.com/company/videndum-media-solutions
- Twitter/X: https://twitter.com/vitecgroup
- Facebook: https://facebook.com/VitecGroup/

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Profile page: https://yespress.io/videndum-media-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-08-21