# Victoria's Secret & Co.

> Victoria's Secret & Co. is a Columbus, Ohio-based specialty retailer of lingerie, intimates, beauty and fragrance, operating the Victoria's Secret, PINK and Victoria's Secret Beauty brands along with the digital-first label Adore Me. Spun off from L Brands as an independent NYSE-listed company (VSCO) in 2021, it sells bras, panties, sleepwear, activewear, body care and fragrance through roughly 1,300 retail stores, a global network of partner-operated locations and a large e-commerce operation. With about $6.55 billion in fiscal 2025 revenue and around 31,000 employees, the company is pursuing a turnaround that pairs a revived Victoria's Secret Fashion Show with a broader, more inclusive brand message.

- **Founded:** 1977
- **Headquarters:** Columbus, Ohio, United States
- **Founders:** Roy Raymond (Founder (1977)), Gaye Raymond (Co-founder (1977))
- **Team size:** ~31,000 employees
- **Products:** Victoria's Secret Lingerie, PINK, Victoria's Secret Beauty, Adore Me, Sleepwear & Sleep
- **Notable:** Largest intimate-apparel specialty retailer in the United States., Completed a tax-free spin-off from L Brands to become an independent NYSE-listed company (VSCO) in 2021., Reported its strongest sales growth since the spin-off in fiscal 2025, with comparable sales up about 5%.

## Products & services

- **Victoria's Secret Lingerie** — Core intimates line: bras (push-up, wireless, minimizer, full-coverage, bralettes, sports bras, nursing and adaptive bras), panties, matching sets, corsets and shapewear.
- **PINK** — Younger-skewing sub-brand of loungewear, activewear, bras, panties, sleepwear and campus-focused apparel.
- **Victoria's Secret Beauty** — Fragrances, body mists and sprays, body lotions, body care and cosmetics, including signature scent collections.
- **Adore Me** — Direct-to-consumer, size-inclusive digital lingerie brand acquired in 2022, offering subscription-style personalized shopping.
- **Sleepwear & Sleep** — Pajama sets, nightgowns, sleep shirts, robes and cozy loungewear collections.
- **Activewear & Swim** — Leggings, sports bras, activewear sets and seasonal swimwear.
- **Accessories & Gifting** — Totes, gift cards, travel-size fragrance, holiday and limited-edition gift assortments.

## Achievements

- Largest intimate-apparel specialty retailer in the United States.
- Completed a tax-free spin-off from L Brands to become an independent NYSE-listed company (VSCO) in 2021.
- Reported its strongest sales growth since the spin-off in fiscal 2025, with comparable sales up about 5%.
- Acquired size-inclusive digital brand Adore Me for $400 million in 2022.
- Revived the Victoria's Secret Fashion Show in 2024-2025 with a more inclusive cast and new creative direction.

## Latest updates

- **2026-03** — Reported fiscal 2025 full-year results with revenue of about $6.55 billion and comparable sales up roughly 5% - its strongest growth since the 2021 spin-off.
- **2025-10** — Staged the 2025 Victoria's Secret Fashion Show themed 'Reawakening' under creative director Adam Selman, featuring a more inclusive cast.
- **2024-09** — Hillary Super, formerly CEO of Savage X Fenty, joined as chief executive to lead the turnaround.
- **2022-11** — Acquired direct-to-consumer, size-inclusive lingerie brand Adore Me for $400 million.

## Links

- Website: https://victoriassecret.com
- LinkedIn: https://www.linkedin.com/company/victoria's-secret
- Twitter/X: https://twitter.com/victoriassecret
- YouTube: https://www.youtube.com/victoriassecret
- Instagram: https://www.instagram.com/victoriassecret
- Facebook: https://www.facebook.com/victoriassecret
- TikTok: https://www.tiktok.com/@victoriassecret

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Profile page: https://yespress.io/victoria-s-secret-co
Published by YesPress — https://yespress.io
Last updated: 2026-07-25