# Victoria Morrissey

> Victoria Keese Morrissey is a retired marketing executive and customer advocate whose three-decade career moved from advertising agencies to senior brand roles at Grainger, Northwestern University's Kellogg School of Management, Caterpillar and Ferguson. Known for joining data to emotional storytelling in industrial and B2B markets, she helped build Caterpillar's 'Let's Do the Work' platform and, as Ferguson's chief marketing officer from 2021 until her 2025 retirement, oversaw enterprise brand, customer experience, insights, analytics, creative, content and media. Back in the Chicago area, she joined the board of West Suburban Community Pantry in 2026 after volunteering in its operations.

- **Role:** Board member, West Suburban Community Pantry
- **Organizations:** West Suburban Community Pantry, Ferguson, Caterpillar, Northwestern University Kellogg School of Management, Grainger, WPP, International Advertising Association, Old Dominion University Women's Initiative Network, Fear 2 Freedom
- **Education:** Bachelor of Science in Business/Marketing, University of Illinois Urbana-Champaign, Gies College of Business, Master of Science in Advertising, University of Illinois Urbana-Champaign
- **Known for:** Helped develop and activate Caterpillar's 'Let's Do the Work' brand purpose platform., Led a 250-person global Caterpillar team spanning brand, digital marketing, analytics, customer insights and customer experience., At Grainger, launched a brand platform reported to have delivered double-digit growth in key market segments.

## Career timeline

- **Early career** — Worked in advertising and client-service roles at Young & Rubicam, DMB&B, Lou Beres Associates and WPP.
- **2002-2011** — Worked as an independent marketing and advertising consultant.
- **2009-2011** — Served as director of client services at 45 Degrees.
- **2011-2015** — Held marketing leadership roles at Grainger, including director of brand and content marketing.
- **2015-2017** — Served as marketing director at Northwestern University's Kellogg School of Management.
- **2017-2021** — Led global marketing and brand at Caterpillar, overseeing a 250-person team across brand, digital marketing, analytics, customer insights and customer experience.
- **2021-2025** — Served as Ferguson's chief marketing officer and a member of its executive team.
- **2025-02** — Helped bring Ferguson Home to market, uniting Build.com and Ferguson's bath, kitchen and lighting showrooms under one brand.
- **2025-05** — Announced her retirement after more than 30 years in marketing, saying she would focus on family while considering future work as a customer champion and people developer.
- **2026** — Joined the board of West Suburban Community Pantry after volunteering hands-on with the organization.

## Achievements

- Helped develop and activate Caterpillar's 'Let's Do the Work' brand purpose platform.
- Led a 250-person global Caterpillar team spanning brand, digital marketing, analytics, customer insights and customer experience.
- At Grainger, launched a brand platform reported to have delivered double-digit growth in key market segments.
- Oversaw enterprise marketing at Ferguson, including brand activation, customer experience and insights, analytics, creative, content and media.
- Contributed to the 2025 Ferguson Home launch that unified Build.com and Ferguson's showroom business under one consumer brand.
- Served on nonprofit and industry boards, including the International Advertising Association and, most recently, West Suburban Community Pantry.

## Latest updates

- **2026-07** — West Suburban Community Pantry announced Morrissey as a new board member after she had volunteered hands-on with the organization.
- **2025-05** — Morrissey announced her retirement after a marketing career spanning more than 30 years.
- **2025-02** — Ferguson launched Ferguson Home, combining Build.com and its bath, kitchen and lighting gallery network under one name; Morrissey described the project as a career highlight.

## Links

- LinkedIn: https://www.linkedin.com/in/victoriakmorrissey

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Profile page: https://yespress.io/victoria-morrissey
Published by YesPress — https://yespress.io
Last updated: 2026-08-10