# Victor Tam

> Victor Tam is the Vancouver-based cofounder and CEO of Monos, the travel and lifestyle company he founded with Hubert Chan and Daniel Shin in 2018. Previously the founder of Rove Concepts, he brings digital marketing and manufacturing experience to a business now spanning luggage, accessories, retail spaces and hospitality.

- **Role:** Co-Founder and CEO at Monos
- **Organizations:** Monos, Rove Concepts
- **Known for:** Built Rove Concepts before exiting in 2018., Cofounded Monos and led its expansion from online luggage into physical retail and hospitality., Recognized as a 2024 Canada’s Most Admired CEO in the mid-market category.

## Career timeline

- **High school** — Began building and monetizing websites.
- **2011** — Founded Rove Concepts; his own biography places its beginnings in his apartment.
- **2018** — Exited Rove Concepts and cofounded Monos with Hubert Chan and Daniel Shin.
- **2019** — Monos launched its luggage offering.
- **2022** — Monos raised US$40 million across Series A and Series B rounds.
- **2023** — Monos opened its first permanent retail store in Vancouver.
- **2024** — Named a Canada’s Most Admired CEO, mid-market category.
- **2025** — Monos extended into hospitality with Postcard in Chicago.

## Achievements

- Built Rove Concepts before exiting in 2018.
- Cofounded Monos and led its expansion from online luggage into physical retail and hospitality.
- Recognized as a 2024 Canada’s Most Admired CEO in the mid-market category.

## Latest updates

- **2026-10** — Discussed plans for further retail expansion, stronger community roots and a more balanced Canadian-US market approach in response to tariffs.
- **2025-06** — Discussed Postcard, work-life flexibility and testing a hanging packing product.
- **2025-03** — Discussed leadership and culture in coverage of his 2024 CEO award.

## Links

- Website: https://monos.com
- LinkedIn: https://www.linkedin.com/in/victor-monos/

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Profile page: https://yespress.io/victor-tam
Published by YesPress — https://yespress.io
Last updated: 2026-10-07