# Vicki O'Donnell

> Vicki O'Donnell is the Chief Marketing Officer and Chief Construction Officer of Shoe Show, Inc., the family-owned footwear chain based in Concord, North Carolina. In more than three decades with the company she has helped grow the private, low-key retailer into one of the largest shoe store chains in the United States, and led its long-overdue debut on social media and modern digital marketing.

- **Role:** Chief Marketing Officer and Chief Construction Officer at Shoe Show, Inc.
- **Organizations:** Shoe Show, Inc., Shoe Show Mega, CHIEF (network for female executives)
- **Nationality:** American
- **Education:** B.S., Art / Marketing / Communications, Appalachian State University, Certification in Digital Media and Marketing, Duke University, Marketing Analytics Program, The Wharton School (via Emeritus), Corporate Governance: Maximize Your Effectiveness in the Boardroom, Emeritus
- **Known for:** Grew from an entry-level visual merchandiser to a dual C-suite role at one of the largest privately held footwear chains in the U.S., Led Shoe Show's first coordinated marketing spend in a decade, ending a long era of near-zero advertising, Launched the company's Instagram and social presence in 2018, personally handling posts

## Career timeline

- **1986** — Enrolls at Appalachian State University
- **1991** — Graduates from Appalachian State
- **1992** — Joins Shoe Show, Inc. as Director of Visual Merchandising / Marketing
- **2017** — Begins Digital Media & Marketing certification at Duke University
- **2018** — Leads Shoe Show onto Instagram and social media after 60 years of silence; company hires The Richards Group
- **2022** — Joins CHIEF, the network for senior female executives
- **2023** — Completes Wharton Marketing Analytics and Corporate Governance programs
- **Present** — Serves as Chief Marketing Officer and Chief Construction Officer at Shoe Show, Inc.

## Achievements

- Grew from an entry-level visual merchandiser to a dual C-suite role at one of the largest privately held footwear chains in the U.S.
- Led Shoe Show's first coordinated marketing spend in a decade, ending a long era of near-zero advertising
- Launched the company's Instagram and social presence in 2018, personally handling posts
- Helped oversee marketing across more than 1,100 stores and 16,000 employees
- Simultaneously directs construction and store-design programs across the retail network

## Latest updates

- **2023-10** — Completed Emeritus Marketing Analytics certification
- **2023-09** — Completed Wharton Marketing Analytics Program
- **2023-06** — Completed Corporate Governance program via Emeritus

## Links

- Website: https://shoeshowmega.com
- LinkedIn: https://www.linkedin.com/in/vicki-o-donnell-958a5625

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Profile page: https://yespress.io/vicki-o-donnell
Published by YesPress — https://yespress.io
Last updated: 2026-07-25