# Vicariously

> Vicariously is an independent video game marketing agency that coordinates public relations, creator outreach, paid advertising, content, market research, events, and launch strategy for indie studios and major publishers. Founded in 2017 as Vicarious PR by former games journalists Michael Brown and Jorge A. Gaspar, it renamed itself in 2025 after its old label stopped describing the work. Its case studies emphasize outcomes such as Steam wishlists, creator views, coverage, concurrent players, and sales rather than publicity volume alone.

- **Founded:** 2017
- **Headquarters:** Oceanside, United States
- **Founders:** Michael Brown (Co-founder and CEO), Jorge A. Gaspar (Co-founder and CFO)
- **Team size:** Approximately 16 employees; the company describes a team of 15+ specialists and LinkedIn lists 11-50 employees.
- **Products:** Media relations and game PR, Influencer marketing, Digital advertising, Video and short-form production, Events and Steam Next Fest campaigns
- **Notable:** Named Best PR Agency of 2024 in the grand-prize category of the 2025 Bulldog PR Awards., Won 2025 Bulldog gold awards for Agency That Gets Results and Best Industry-Focused Agency., Reports more than 30 international marketing and PR awards since its founding.

## Products & services

- **Media relations and game PR** — Messaging, press releases, tailored pitches, review-key distribution, media training, tours, exclusives, and corporate communications for games on PC, console, mobile, and VR.
- **Influencer marketing** — Audience research, personalized creator outreach, negotiation, campaign briefs, paid and earned collaborations, and performance tracking across Twitch, YouTube, TikTok, and Instagram.
- **Digital advertising** — Targeted and A/B-tested paid campaigns across search, social, video, and programmatic channels, optimized for installs, wishlists, sales, and in-game revenue.
- **Video and short-form production** — Gameplay and cinematic trailers, vertical social edits, developer content, motion graphics, and performance ad creative.
- **Events and Steam Next Fest campaigns** — Trade-show logistics, booth traffic, showcase pitching, creator activations, demo strategy, livestream planning, and paid visibility.
- **Market research and strategy** — Player personas, competitive analysis, genre trends, surveys, storefront analysis, sentiment listening, positioning, and integrated launch roadmaps.

## Achievements

- Named Best PR Agency of 2024 in the grand-prize category of the 2025 Bulldog PR Awards.
- Won 2025 Bulldog gold awards for Agency That Gets Results and Best Industry-Focused Agency.
- Reports more than 30 international marketing and PR awards since its founding.
- Reports more than 200 game launches and at least one client title in the Steam Next Fest top ten at every event since the festival began.
- A Crate Entertainment launch campaign reportedly quadrupled wishlists and accompanied more than 250,000 first-week sales.
- A Skystone Games/Bellring campaign reportedly reached more than 600,000 launch wishlists and 44,000 launch-day concurrent users.
- A Haenir Studio reveal campaign reportedly generated 13.5 million YouTube views and 42.7 million TikTok views, helping the title reach Steam's ten most-wishlisted games.
- The agency reported 19,000 pieces of creator content, 12,000 articles, and 500 million ad impressions across its 2025 work.

## Latest updates

- **2026-01** — Published 'Does Game PR Still Move the Needle?', arguing for press as part of a broader trust and discovery system.
- **2025-11** — Rebranded from Vicarious PR to Vicariously to reflect its expanded work in creators, performance advertising, short-form content, and direct-to-consumer campaigns.
- **2025-06** — Named Best PR Agency of 2024 at the 2025 Bulldog PR Awards and won gold for results and industry focus.
- **2025** — Reported 19,000 creator-content placements, 12,000 articles, and 500 million advertising impressions across client work.

## Links

- Website: https://vicariously.agency/
- LinkedIn: https://www.linkedin.com/company/playvicariously
- Twitter/X: https://x.com/PlayVicariously
- Bluesky: https://bsky.app/profile/playvicariously.bsky.social
- Instagram: https://www.instagram.com/play.vicariously
- Facebook: https://www.facebook.com/playvicariously
- TikTok: https://www.tiktok.com/@playvicariously

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Profile page: https://yespress.io/vicariously
Published by YesPress — https://yespress.io
Last updated: 2026-09-16