# Vic Noble

> Victoria "Vic" Noble is a Bozeman-based fractional chief marketing officer and founder of noble works whose career spans agency leadership, AstraZeneca, 11 years at Shire, customer experience at Idorsia, and board service. Best documented for leading the marketing behind Shire's 2016 Xiidra launch and its related consumer campaign, she now advises brands and serves as a director-at-large of the National Menopause Foundation.

- **Role:** Founder and Fractional Chief Marketing Officer at noble works
- **Organizations:** noble works, National Menopause Foundation, Chief, Idorsia Pharmaceuticals, Shire, AstraZeneca, Mobile Marketing Association, Ad Council
- **From:** Poughkeepsie, United States
- **Education:** BA in Political Science, University of California, Berkeley
- **Known for:** Named to the PharmaVOICE 100 in 2016 and 2018., Inducted into the MM&M Hall of Femme in 2017., Recognized by PRWeek and MM&M among influential healthcare communicators.

## Career timeline

- **1992-2004** — Held senior client-services roles at Insight Interactive Group, Stein Rogan and FCB Direct.
- **2004-2008** — Worked at AstraZeneca as Consumer Brand Leader for cardiovascular and respiratory brands.
- **2008-2019** — Spent 11 years at Shire, advancing from consumer franchise leadership to VP/Head of Marketing, Ophthalmics and VP/Global Head of Brand Value.
- **2016** — Led marketing for Shire's Xiidra launch and its unified professional-and-consumer brand system.
- **2018-2021** — Served on the Mobile Marketing Association board of directors.
- **2019** — Became a founding member of Chief and served as interim CMO of a Canadian cannabis start-up.
- **2020-2022** — Served as Head of Customer Experience at Idorsia Pharmaceuticals.
- **2022-present** — Founded noble works as a fractional CMO and commercial strategy advisory practice.
- **2022-present** — Serves as a director-at-large of the National Menopause Foundation.

## Achievements

- Named to the PharmaVOICE 100 in 2016 and 2018.
- Inducted into the MM&M Hall of Femme in 2017.
- Recognized by PRWeek and MM&M among influential healthcare communicators.
- Inducted into the DTC Hall of Fame.
- Led marketing for Shire's 2016 Xiidra launch and the related eyelove campaign.
- Served on the boards of the Mobile Marketing Association, the Ad Council and the National Menopause Foundation.

## Latest updates

- **2026-02** — Completed Wharton Executive Education's Leading and Scaling Human-Centered AI Adoption credential.
- **2025-03** — Completed a Generative AI for Executives certification from Synthetivity.
- **2023-03** — Announced as a director-at-large of the National Menopause Foundation; she continues to be listed on its board.

## Links

- Website: https://chief.com
- LinkedIn: https://www.linkedin.com/in/vicnoble

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Profile page: https://yespress.io/vic-noble
Published by YesPress — https://yespress.io
Last updated: 2026-09-26