# Vetted Pet Health

> Vetted Pet Health is a Miami Beach company behind a free mobile app that turns everyday pet care into a rewards game. Owners log walks, meals, brushing and dental care to earn Care Coins, unlock badges, climb a leaderboard, and trade points for discounts with vets, groomers and retailers. Founded in 2021 by Maya Shaposhnik Cadena and Ashley Brooks as a vet-affiliated preventive-care subscription, the company shut its early clinic model, acquired the AI technology of Israeli startup Dogiz in 2025, and relaunched around gamified, at-home preventive care.

- **Founded:** 2021
- **Headquarters:** Miami Beach, Florida, United States
- **Founders:** Maya Shaposhnik Cadena (CEO & Co-Founder), Ashley Brooks (CTO & Co-Founder)
- **Team size:** Small team (approx. 4 employees per public data)
- **Products:** Vetted app (Care Coins & rewards), Care Badges, leaderboard & challenges, AI health tools (from Dogiz), Preventive care subscription (legacy)
- **Notable:** Won People's Choice and placed third in the 2021 Chicago Booth Edward L. Kaplan New Venture Challenge (~$250K), Raised $1.5M in angel funding by October 2021, Built a paid preventive-care subscription to thousands of members and opened in-person wellness clinics in Chicago

## Products & services

- **Vetted app (Care Coins & rewards)** — A free iOS and Android app that rewards owners with Care Coins for logging daily routines - walks, meals, grooming and dental care - which can be redeemed for discounts and gift cards with partner vets, groomers and retailers (roughly 4,000 coins is worth about $10).
- **Care Badges, leaderboard & challenges** — Gamified layer of streaks, badges and a leaderboard that ranks users by how consistently they care for their pet, plus timed challenges such as the Walktober walking challenge.
- **AI health tools (from Dogiz)** — In-app AI features acquired from Dogiz - including 'Dr. Poop' for digestive insights, with 'Dr. Teeth', 'Dr. Skin', 'Dr. Eye' and 'Dr. Weight' - that turn photos and inputs into personalized care guidance.
- **Preventive care subscription (legacy)** — Original model launched in 2021: a vet-affiliated membership (around $24/month) with mailed preventive-care kits, 24/7 chat with veterinary professionals, a digital health log and routine-care reminders.

## Achievements

- Won People's Choice and placed third in the 2021 Chicago Booth Edward L. Kaplan New Venture Challenge (~$250K)
- Raised $1.5M in angel funding by October 2021
- Built a paid preventive-care subscription to thousands of members and opened in-person wellness clinics in Chicago
- Acquired the AI technology of Israeli startup Dogiz in 2025
- Relaunched as a gamified, free preventive-care app in 2025

## Latest updates

- **2025-08** — Relaunched the Vetted app as a free, gamified preventive-care experience with Care Coins, badges and a leaderboard.
- **2025-07** — Acquired the AI technology assets of Israeli startup Dogiz, adding tools like 'Dr. Poop' and joining the Dogiz team in an advisory role.
- **2025-03** — Pivoted from clinic-based, subscription preventive care to a tech-enabled, proactive mobile experience.
- **2025-10** — Ran the Walktober challenge to encourage daily dog walking through the app.

## Links

- Website: https://vettedpethealth.com
- LinkedIn: https://www.linkedin.com/company/vetted-pet-health
- Instagram: https://www.instagram.com/vettedpethealth/
- Facebook: https://www.facebook.com/VettedPetHealthInc/
- TikTok: https://www.tiktok.com/@vettedpethealth

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Profile page: https://yespress.io/vetted-pet-health
Published by YesPress — https://yespress.io
Last updated: 2026-08-19