# Vestcom

> Vestcom combines store-level data integration, label and signage production, in-store media and software to help retailers execute pricing and promotions and help consumer packaged goods brands reach shoppers beside the product. A standalone Avery Dennison business, it reports relationships with more than 70 retailers and 800 CPG companies across a network covering over 60,000 stores, with digital deployment work extending to the UK and Ireland.

- **Founded:** 1985
- **Headquarters:** Little Rock, United States
- **Products:** stackz®, shelfStrips®, adSigns®, shelfAdz™, storeLink™
- **Notable:** Reports coverage across 60,000+ retail stores, relationships with 70+ retailers and 800+ CPG companies., Avery Dennison completed its acquisition on August 31, 2021., Launched storeLink in January 2024 to coordinate print and digital shelf-edge execution.

## Products & services

- **stackz®** — Pre-cut, self-adhering shelf labels delivered on proprietary speedBoard in store-specific walk sequence. Vestcom reports a 50%+ reduction in tag turnover time.
- **shelfStrips®** — Shelf-edge strips combining retailer content, product and price information with a store-specific planogram to guide shelf resets. Vestcom reports 30%+ lower shelf-set time.
- **adSigns®** — Store-specific, data-integrated signage kits and production workflow, including consolidated delivery. Vestcom reports average print and labor savings of 25%+.
- **shelfAdz™** — Item-specific, price-integrated shelf-edge media carrying CPG brand and promotional messages, with campaign measurement capabilities.
- **storeLink™** — Cloud-based, hardware-agnostic platform to centrally manage printed tags, electronic shelf labels and in-store digital displays through web and mobile interfaces.
- **flexStackz™** — Printed promotional tags mounted below electronic shelf labels to add brand, offer and product information, delivered using speedBoard and walk sequencing.
- **Shelf Blades** — Double-sided, large-format in-aisle signage; a nationwide Walgreens offering was announced in September 2025.
- **Electronic shelf label deployment and in-store digital media** — Data integration, unified price and promotion management, ESL deployment support and centralized content distribution for in-aisle, endcap and welcome screens.

## Achievements

- Reports coverage across 60,000+ retail stores, relationships with 70+ retailers and 800+ CPG companies.
- Avery Dennison completed its acquisition on August 31, 2021.
- Launched storeLink in January 2024 to coordinate print and digital shelf-edge execution.
- Currys partnership had electronic labels available in more than 150 stores at the September 2025 announcement.
- Reported a joint 2026 OmniShopper award with Haleon for a multi-tactic in-store Walgreens campaign.

## Latest updates

- **2026-10** — Vestcom reported on LinkedIn that its Haleon campaign at Walgreens won a 2026 OmniShopper award in the Multi-Tactic In-Store Campaign category; month based on the post visible during October 17 research.
- **2026-07** — Published a desserts-category seasonal shelfAdz case study reporting $3.35 average iROAS, including tagged and halo SKUs; company-reported category result.
- **2026-04** — Published a case study on building an incrementality measurement foundation in 84.51° Collaborative Cloud.
- **2025-11** — Released an in-store messaging guide using a survey of 2,000 US respondents and campaign analysis.
- **2025-09** — Announced Currys electronic shelf-label deployment with Solum and Vestcom data integration and software; more than 150 stores were live at announcement.

## Links

- Website: https://www.vestcom.com/
- LinkedIn: https://www.linkedin.com/company/vestcom
- Twitter/X: https://twitter.com/vestcom
- Facebook: https://www.facebook.com/Vestcom

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Profile page: https://yespress.io/vestcom
Published by YesPress — https://yespress.io
Last updated: 2026-10-17