# Vestacy

> Vestacy is a global home care company that became a standalone business in 2026 after Advent International acquired a majority stake in Reckitt's Essential Home portfolio. Headquartered near Amsterdam's Schiphol, it owns household names across air care, laundry, surface care and pest control - Air Wick, Calgon, Cillit Bang and Mortein among roughly 75 brands sold in more than 70 markets. With about 3,000 employees across 19 countries and a culture that calls every colleague a Founder, Vestacy is betting that decades-old cleaning brands can move faster once they leave a large parent behind.

- **Founded:** 2026
- **Headquarters:** Schiphol, Netherlands
- **Founders:** Advent International (Majority owner / financial sponsor), Marcello Bottoli (CEO)
- **Team size:** ~3,000 employees across 19 countries
- **Products:** Air Wick, Calgon, Cillit Bang, Mortein, Woolite, Easy-Off, SBP, Re-solve, Sole and ~70 more
- **Notable:** Launched as a standalone company in 2026 out of one of the largest consumer-goods carve-outs of the cycle., Assembled a portfolio of roughly 75 brands sold in more than 70 markets., Recruited Marcello Bottoli - former CEO of Louis Vuitton, Samsonite and Pandora - as chief executive.

## Products & services

- **Air Wick** — Air care brand - sprays, plug-in diffusers, gels and automatic freshening devices, sold in more than 80 countries.
- **Calgon** — Laundry and water-softening brand, described as the No.1 brand recommended by leading washing machine manufacturers since 1956.
- **Cillit Bang** — Surface care brand focused on tough cleaning - grease, limescale and mould - across kitchens and bathrooms.
- **Mortein** — Pest control brand protecting homes from insects since the 1880s with sprays, baits and plug-in products.
- **Woolite, Easy-Off, SBP, Re-solve, Sole and ~70 more** — A wider portfolio of laundry, surface and pest brands owned by market across more than 70 countries.

## Achievements

- Launched as a standalone company in 2026 out of one of the largest consumer-goods carve-outs of the cycle.
- Assembled a portfolio of roughly 75 brands sold in more than 70 markets.
- Recruited Marcello Bottoli - former CEO of Louis Vuitton, Samsonite and Pandora - as chief executive.
- Air Wick maintains a leading global position in air care with presence in 80+ countries.
- Calgon recognised as the No.1 machine-care brand recommended by leading manufacturers since 1956.

## Latest updates

- **2025-07** — Advent International agrees to acquire a 70% stake in Reckitt's Essential Home portfolio, valuing the business at up to US$4.8 billion.
- **2025-12** — Reckitt completes the divestment of Essential Home to Advent International; the deal closes on 31 December 2025.
- **2026-01** — The business launches publicly as Vestacy, a standalone home care company headquartered near Amsterdam.
- **2026-01** — Raquel Carneiro appointed Chief People Officer as the leadership team is assembled.

## Links

- Website: https://www.vestacy.com
- LinkedIn: https://www.linkedin.com/company/vestacy

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Profile page: https://yespress.io/vestacy
Published by YesPress — https://yespress.io
Last updated: 2026-08-12