# Versatile

> Versatile is a construction-technology company using AI, IoT and computer vision to turn cranes into the smartest data source on a jobsite. Its flagship product, CraneView, mounts under the hook of any tower or mobile crane and streams real-time data on materials, productivity and progress to project managers and steel erectors. Founded in Israel in 2016, the company is headquartered in Los Altos with offices in Boca Raton and Tel Aviv.

- **Founded:** 2016
- **Headquarters:** Los Altos, California, United States
- **Founders:** Meirav Oren (Co-founder & CEO), Barak Cohen (Co-founder & CTO), Danny Hermann (Co-founder & CPO), Ran Oren (Co-founder & CSO)
- **Team size:** ~370
- **Products:** CraneView, Control Center, Versatile for Steel
- **Notable:** Raised $110.5M total across Seed, Series A and Series B rounds, Deployed on landmark commercial projects across the US, ISO certified and SOC 2 Type 2 compliant

## Products & services

- **CraneView** — An AI-powered, certified under-the-hook device that mounts on any tower or mobile crane and captures material, productivity and process data in real time.
- **Control Center** — A web dashboard that turns CraneView data into jobsite intelligence for project managers, foremen and executives - aligning live activity with the project plan.
- **Versatile for Steel** — A purpose-built workflow for steel erectors that tracks pace, progress and delays without changing how crews work.

## Achievements

- Raised $110.5M total across Seed, Series A and Series B rounds
- Deployed on landmark commercial projects across the US
- ISO certified and SOC 2 Type 2 compliant
- Helped Sellen Construction make up five weeks of schedule on a single project
- First under-the-hook AI device certified as a lifting accessory

## Latest updates

- **2023-09** — Announced Procore integration to push CraneView analytics into mainstream PM workflows.
- **2022-04** — Austin Commercial partnership goes public; 53% increase in daily crane picks reported.
- **2021-11** — Sellen Construction signs enterprise agreement after pilot results.
- **2021-09** — $80M Series B led by Insight Partners with Tiger Global.

## Links

- Website: https://versatile.ai
- LinkedIn: https://www.linkedin.com/company/versatileai
- Twitter/X: https://twitter.com/versatileai
- YouTube: https://www.youtube.com/@versatile.ai.construction
- Instagram: https://www.instagram.com/buildwithversatile/
- Facebook: https://facebook.com/versatileai/

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Profile page: https://yespress.io/versatile
Published by YesPress — https://yespress.io
Last updated: 2026-05-22