# Versant Media

> Versant Media is the standalone media company Comcast spun out of NBCUniversal in January 2026, carrying CNBC, MS NOW (the former MSNBC), USA Network, Golf Channel, E!, SYFY and Oxygen along with digital brands Fandango and Rotten Tomatoes. Led by longtime NBC Sports and NBCUniversal executive Mark Lazarus, it trades on the Nasdaq under the ticker VSNT and generates roughly $7 billion a year, using the steady cash from a shrinking cable business to fund a bet on news, sports and digital.

- **Founded:** 2026
- **Headquarters:** New York, United States
- **Founders:** Mark Lazarus (Chief Executive Officer)
- **Team size:** ~4,400 employees
- **Products:** CNBC, MS NOW, USA Network, Golf Channel, E!, SYFY and Oxygen
- **Notable:** Completed a tax-free spinoff from Comcast/NBCUniversal effective January 2, 2026, and began trading on the Nasdaq under VSNT on January 5, 2026., Assembled a portfolio generating roughly $7 billion in annual revenue with about 4,400 employees., Executed high-profile rebrands - MSNBC to MS NOW (Nov 15, 2025) and a refreshed CNBC logo (Dec 13, 2025) - to separate its identity from NBC.

## Products & services

- **CNBC** — Business news and personal-finance network across TV and digital, refreshed with a new logo in December 2025 and building its own direct-to-consumer offering.
- **MS NOW** — News and opinion network - 'My Source for News, Opinion and the World' - rebranded from MSNBC on November 15, 2025, with a new direct-to-consumer platform.
- **USA Network** — General entertainment cable network carrying scripted series, live sports and events under the USA Sports banner.
- **Golf Channel** — Golf programming and coverage, paired with digital brands GolfNow and GolfPass.
- **E!, SYFY and Oxygen** — Entertainment and genre networks spanning pop culture, science fiction and true crime.
- **Fandango & Rotten Tomatoes** — Digital movie-ticketing and film-and-TV review brands, part of Versant's consumer digital portfolio.
- **GolfNow, GolfPass & SportsEngine** — Digital platforms for tee-time booking, golf content and youth-sports management.

## Achievements

- Completed a tax-free spinoff from Comcast/NBCUniversal effective January 2, 2026, and began trading on the Nasdaq under VSNT on January 5, 2026.
- Assembled a portfolio generating roughly $7 billion in annual revenue with about 4,400 employees.
- Executed high-profile rebrands - MSNBC to MS NOW (Nov 15, 2025) and a refreshed CNBC logo (Dec 13, 2025) - to separate its identity from NBC.
- Launched new direct-to-consumer platforms for MS NOW and CNBC.

## Latest updates

- **2026-01** — Comcast completed the Versant spinoff; VSNT began trading on the Nasdaq on January 5, with shares falling more than 14% in early trading.
- **2025-12** — CNBC debuted a refreshed logo across platforms on December 13, featuring an upward arrow integrated into the letter N.
- **2025-11** — MSNBC officially rebranded to MS NOW on November 15 as it entered its 30th year and untethered from NBC News.
- **2025-05** — The spinoff company revealed its name, Versant, on May 6.

## Links

- Website: https://versantmedia.com
- LinkedIn: https://www.linkedin.com/company/versant-media/
- Twitter/X: https://x.com/versantmedia

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Profile page: https://yespress.io/versant-media
Published by YesPress — https://yespress.io
Last updated: 2026-08-13