# Vero

> Vero is a Sydney-based customer engagement platform that helps product-led teams send personalized email, mobile push and SMS messages triggered by what users actually do inside a product. Founded in 2012 by Chris Hexton and James Lamont, Vero pairs a real-time behavioural workflow engine with Vero Connect, an approach that reads directly from a company's data warehouse so teams can message customers without duplicating their data into yet another marketing tool.

- **Founded:** 2012
- **Headquarters:** Sydney, Australia
- **Founders:** Chris Hexton (CEO & Co-Founder), James Lamont (Co-Founder)
- **Team size:** ~13 employees
- **Products:** Vero Workflows, Vero Connect (Vero 2.0), Email, Push & SMS Editors, Flexible API & Integrations
- **Notable:** Sent 5 billion+ messages in the past year across email, push and SMS, Maintained 99.99% year-to-date uptime, Grew for 12+ years on a single equity funding round

## Products & services

- **Vero Workflows** — A real-time behavioural automation engine that reacts to users' in-product actions - every click, pageview and feature engagement - and triggers coordinated email, iOS/Android push and SMS messages.
- **Vero Connect (Vero 2.0)** — Email marketing built for the modern data stack. Reads directly from a company's data warehouse so teams can query user data with SQL and send personalized campaigns without copying data into Vero.
- **Email, Push & SMS Editors** — Intuitive editors plus a visual journey builder to design and launch multi-channel campaigns, with A/B testing and segmentation.
- **Flexible API & Integrations** — A developer-friendly API and integrations that let engineering and marketing teams push events and orchestrate messaging programmatically.

## Achievements

- Sent 5 billion+ messages in the past year across email, push and SMS
- Maintained 99.99% year-to-date uptime
- Grew for 12+ years on a single equity funding round
- Reached ~300 customers and ~$1.8M revenue (2020)
- Launched Vero Connect, described as the first email marketing platform built for the modern data stack
- 4.3-star rating on G2

## Latest updates

- **2025-01** — Published a 2025 product roadmap update covering WhatsApp, custom webhooks and in-app messaging on the journey builder.
- **2022-01** — Launched Vero 2.0 / Vero Connect, an email marketing platform built for the modern data stack that reads directly from data warehouses.
- **2020-06** — Closed a venture debt round with Partners for Growth.

## Links

- Website: https://www.getvero.com
- LinkedIn: https://www.linkedin.com/company/getvero
- Twitter/X: https://twitter.com/getvero

---

Profile page: https://yespress.io/vero
Published by YesPress — https://yespress.io
Last updated: 2026-07-24