# Verix

> Verix is a Santa Clara-based software company that builds Tovana, an AI-powered commercial optimization platform for pharmaceutical and life sciences companies. Tovana unifies fragmented commercial data - prescription records, lab results, demographics, and digital marketing signals - and layers predictive modeling, GenAI, and automation on top so brand and field teams can decide the next best action, find the right patients, target the right physicians, and forecast more accurately. Its no-code architecture and pre-built connectors let most deployments go live in 4-8 weeks, and the platform is used by global drugmakers including Bayer, Novartis, GSK, Roche, and Kyowa Kirin.

- **Founded:** 2004
- **Headquarters:** Santa Clara, California, United States
- **Founders:** Doron Aspitz (Founder, President & CEO)
- **Team size:** ~50-63 employees
- **Products:** Tovana Platform, Next Best Action, Patient Finder, Dynamic Targeting & Segmentation, GenAI Database Explorer
- **Notable:** Built Tovana, a patented AI commercial optimization platform used by Bayer, Novartis, GSK and Roche, Grew revenue ~78% year-over-year to ~$9.5M in 2024, Acquired start-up.ai in 2023 to deepen its AI capabilities

## Products & services

- **Tovana Platform** — A patented, cloud-based AI commercial optimization platform for life sciences, built on three pillars: a unified Data Foundation, AI and Predictive Modeling, and Data Analysis/Visualization. Modular but unified, with a no-code architecture and pre-built connectors that let most deployments go live in 4-8 weeks.
- **Next Best Action** — Recommends the most effective next move for field and marketing teams across channels.
- **Patient Finder** — Identifies likely patients and patient pathways from anonymized prescription, lab, and demographic data to support appropriate drug matching.
- **Dynamic Targeting & Segmentation** — AI-driven HCP targeting and segmentation that updates as data changes.
- **GenAI Database Explorer** — Lets users query commercial pharma data in natural language using LLMs and NLP, returning accurate, database-grounded answers without needing to know the data structure.
- **Omnichannel Orchestration & Forecasting** — Coordinates engagement across channels and provides bottom-up forecasting, opportunity assessment, account planning, and therapeutic landscape analysis.

## Achievements

- Built Tovana, a patented AI commercial optimization platform used by Bayer, Novartis, GSK and Roche
- Grew revenue ~78% year-over-year to ~$9.5M in 2024
- Acquired start-up.ai in 2023 to deepen its AI capabilities
- Launched GenAI Database Explorer in 2024, bringing natural-language querying to pharma commercial data
- Recognized by Pharma Tech Outlook as a top pharma analytics / AI-powered pharma platform

## Latest updates

- **2024-03** — Launched GenAI Database Explorer, enabling natural-language querying of commercial pharma data on the Tovana platform.
- **2024-03** — Published a study on pharmaceutical sales and marketing highlighting the need for timely, scalable AI-driven insights.
- **2023-06** — Acquired AI/ML startup start-up.ai; its CEO Shahar Cohen became Verix's CTO.

## Links

- Website: https://verix.com
- LinkedIn: http://www.linkedin.com/company/verix
- Twitter/X: https://twitter.com/verix_inc
- Facebook: https://facebook.com/verix.inc

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Profile page: https://yespress.io/verix
Published by YesPress — https://yespress.io
Last updated: 2026-06-11