# Veritas Group

> Veritas Group is a privately held communications and production agency founded by BA Snyder in 2011. Its public record is strongest in journalism, nonprofit advocacy, philanthropy and mission-driven media: it has served as an embedded communications operation for the National Association of Hispanic Journalists, produced and distributed the International Symposium on Online Journalism's pandemic-era online event, supported Farmworker Justice, helped build the freelancer-focused news outlet palabra, and worked on the coalition campaign behind California's SB 98 press-access law. The firm appears to sell senior-led strategy and execution through project or retainer engagements; its fees, ownership details and audited financials are not public.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** BA Snyder (Founder and Lead Executive Officer)
- **Products:** Strategic communications and public relations, Crisis and issues communications, Event production and distribution, Fundraising communications, Brand and venture building
- **Notable:** Helped produce and distribute the first fully online ISOJ, which reached thousands of people worldwide in 2020., Credited on the coalition campaign behind California SB 98, signed in 2021 after a prior version had been vetoed and a damaging amendment was removed., The SB 98 campaign's two evidence-led videos received more than 50,000 views.

## Products & services

- **Strategic communications and public relations** — Message development, media relations, reputation work and public-facing communications for nonprofits, journalism organizations, advocacy groups and companies.
- **Crisis and issues communications** — Rapid-response positioning and stakeholder communications, visible in years of public statements and media work for NAHJ.
- **Event production and distribution** — Production and distribution support for online and hybrid programming, including the pandemic-era International Symposium on Online Journalism.
- **Fundraising communications** — Campaign strategy for nonprofit newsrooms and mission-driven organizations, including GivingNewsDay guidance and impact-led donor messaging.
- **Brand and venture building** — Co-creation and back-office support for initiatives such as palabra, built to support freelance journalists and connect local reporting to national and global audiences.

## Achievements

- Helped produce and distribute the first fully online ISOJ, which reached thousands of people worldwide in 2020.
- Credited on the coalition campaign behind California SB 98, signed in 2021 after a prior version had been vetoed and a damaging amendment was removed.
- The SB 98 campaign's two evidence-led videos received more than 50,000 views.
- Supported an NAHJ post-Hurricane María initiative that raised nearly $30,000 for communications equipment and journalism support in Puerto Rico.
- Founder BA Snyder co-created palabra, an outlet designed to support freelance journalists and multidimensional Latino storytelling.
- The SB 98 campaign was entered in the 14th Annual Shorty Awards in Call to Action and Social Good categories.
- Founder BA Snyder was recognized as a 2013 Central Texas Woman of Influence/Rising Star and was a 2018 Austin Under 40 finalist.

## Latest updates

- **2025-11** — The Latino Newsletter identified BA Snyder and Veritas Group as its official marketing and communications team.
- **2025-06** — BA Snyder concluded a two-and-a-half-year tenure as Entrepreneur in Residence in the Knight Foundation's Journalism Program, according to her public professional profile.
- **2024-11** — Snyder published a Knight Foundation essay arguing that local news communications should link visibility directly to demand and revenue.
- **2023-01** — Snyder began serving as Entrepreneur in Residence in Knight Foundation's Journalism Program, focusing on local-news infrastructure and consumer demand.

## Links

- Website: https://theveritasway.com
- LinkedIn: https://www.linkedin.com/company/veritas-group-firm

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Profile page: https://yespress.io/veritas-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20