# Veridooh

> Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.

- **Founded:** 2019
- **Headquarters:** Sydney, Australia
- **Founders:** Mo Moubayed (Co-Founder & Co-CEO), Jeremy Yang (Co-Founder & Co-CEO)
- **Team size:** ~44 employees
- **Products:** SmartCreative, Verification, Programmatic, Collaborate, Intelligence
- **Notable:** Named Platform/Tech Partner of the Year at The Drum Awards 2025, Became preferred independent OOH verification partner for IPG Mediabrands, Omnicom and WPP Media in Australia, Raised $5M Series A in 2022 to fund global expansion

## Products & services

- **SmartCreative** — Patented, proprietary technology that independently collects ad-play-level data without relying on media owner CMS systems or play logs, tracking every second of every play.
- **Verification** — Independent tracking, measurement and verification of OOH campaigns across 400+ metrics, including impressions, ad length, panel play count and exposure time.
- **Programmatic** — Independent verification for programmatic DOOH, offered through partnerships with SSPs and exchanges such as Place Exchange and Azerion, unified with digital and static in one dashboard.
- **Collaborate** — A campaign delivery and management platform that automates manual OOH workflow tasks for agencies and media buyers.
- **Intelligence** — Analytics and reporting layer delivering real-time dashboards and actionable insights on campaign performance.

## Achievements

- Named Platform/Tech Partner of the Year at The Drum Awards 2025
- Became preferred independent OOH verification partner for IPG Mediabrands, Omnicom and WPP Media in Australia
- Raised $5M Series A in 2022 to fund global expansion
- Expanded from Sydney to offices in London and New York
- Built patented SmartCreative technology used by global brands including Google, Amazon and McDonald's

## Latest updates

- **2026-05** — Azerion-Veridooh partnership brings independent verification to programmatic DOOH.
- **2025-01** — Won Platform/Tech Partner of the Year at The Drum Awards 2025.
- **2024-01** — Appointed as IPG Mediabrands' preferred OOH verification partner following a competitive pitch.
- **2023-01** — Accelerated global expansion with senior hires across North America and the UK.

## Links

- Website: https://veridooh.com
- LinkedIn: https://www.linkedin.com/company/veridooh
- Twitter/X: https://twitter.com/veridooh

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Profile page: https://yespress.io/veridooh
Published by YesPress — https://yespress.io
Last updated: 2026-07-17