# Verde Brand Communications

> Verde Brand Communications is a privately held, women-founded communications agency based in Durango, Colorado. Founded by former journalist Kristin Carpenter in 2002, it helps outdoor and active-lifestyle brands translate technical products into stories that travel through media, creator, affiliate, search, social and ecommerce channels. Its edge is category fluency: the people pitching skis, packs and bikes are participants in those worlds, and the agency says it has worked with more than 200 brands.

- **Founded:** 2002
- **Headquarters:** Durango, United States
- **Founders:** Kristin Carpenter (Founder and Chief Strategy Officer)
- **Products:** PR and earned media, Influencer and creator programs, Digital and ecommerce strategy, Content, SEO and AI optimization, Paid and owned channel execution
- **Notable:** Nearly 25 years operating in outdoor and active-lifestyle communications., More than 200 brands served, according to the company., Director-level staff average more than 15 years of tenure, according to Verde.

## Products & services

- **PR and earned media** — Media strategy, product launches, editorial pitching, reviews, awards and reputation-building across specialist and broad-market outlets.
- **Influencer and creator programs** — Paid and organic creator relationships, UGC campaigns, ambassador programs, product seeding and experiential events.
- **Digital and ecommerce strategy** — Ecommerce channel planning, website support, affiliate program setup and optimization, and DTC growth support.
- **Content, SEO and AI optimization** — Owned-content strategy, copywriting, search optimization and work intended to improve brand discoverability in AI-mediated research.
- **Paid and owned channel execution** — Paid media planning and buying, organic and paid social management, and email marketing strategy and execution.
- **Brand and channel strategy** — Positioning and integrated planning that aligns consumer insight, brand goals and reporting across communications touchpoints.

## Achievements

- Nearly 25 years operating in outdoor and active-lifestyle communications.
- More than 200 brands served, according to the company.
- Director-level staff average more than 15 years of tenure, according to Verde.
- SCARPA North America's CEO says sales grew fivefold during the Verde relationship and attributes PR value equal to six times the brand's annual marketing budget to Verde-generated results.
- Built a client roster spanning well-known outdoor names including GoPro, Gore-Tex, Osprey, K2, Petzl, Athleta, Under Armour and Yakima across current and past work.
- Launched an outdoor-business podcast in 2015 and later developed Channel Mastery as an industry education platform.

## Latest updates

- **2026-09** — Verde published client news around Crazy Creek, RECCO and adidas INFINITE TRAILS, and Gregory's YOK x SLC collection.
- **2026-05** — The team reported on meetings with editors and creators in New York about AI, SEO, affiliates and the role of outdoor stories in modern media.
- **2026-04** — Bosch eBike Systems selected Verde for strategic PR, rider engagement and North American brand storytelling.
- **2026-01** — Verde outlined a 2026 approach built around AI-era discoverability, creator influence, integrated PR, outcome-based measurement and in-person experiences.
- **2025-09** — HEAD/Tyrolia named Verde its agency of record for North American winter-sports communications.
- **2024-03** — Astral retained Verde to lead public relations and brand communications.

## Links

- Website: https://www.verdepr.com/
- LinkedIn: https://www.linkedin.com/company/verde-pr-%26-consulting
- Twitter/X: https://twitter.com/verdebrandcomm
- YouTube: https://www.youtube.com/user/VerdePRvideos
- Instagram: https://www.instagram.com/verdebrandcommunications/
- Facebook: https://facebook.com/verdebrandcomm

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Profile page: https://yespress.io/verde-brand-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-21