# Verasoni

> Verasoni is a privately held, independent marketing communications advisory, consultancy, and agency founded by Abe Kasbo in 2005. From Parsippany, New Jersey, it works across strategy, branding, public relations, digital, advertising, media, ecommerce, and creative execution for Fortune 500 companies, middle-market firms, startups, healthcare organizations, banks, dental groups, and nonprofits. Its central argument is unusually unfashionable for a digital-capable agency: a platform is only a channel, owned audiences matter, and business results outrank clicks.

- **Founded:** 2005
- **Headquarters:** Parsippany, United States
- **Founders:** Abe Kasbo (Founder and CEO)
- **Products:** Integrated marketing communications, Managed Marketing Services, Brand strategy and development, Public relations and reputation, Digital products and commerce
- **Notable:** Reported a 22% increase for NeoGraft from 2016 to 2018 before the client was sold in line with its business goal., Helped create Henry Schein B2B brands and AI-enabled applications, including THRIVE and The Dental Business Institute., Helped 1st Constitution Bank launch Momentum Mortgage, described as one of the earlier digital mortgage products.

## Products & services

- **Integrated marketing communications** — Cross-channel strategy and execution spanning paid, owned, earned, digital and traditional media.
- **Managed Marketing Services** — An outsourced marketing-enterprise model covering strategy, staffing, creative production, digital assets, media and ongoing execution.
- **Brand strategy and development** — Positioning, corporate identity, rebranding, campaign development and internal brand communications.
- **Public relations and reputation** — Media relations, crisis communications, executive counsel, community relations and reputation management.
- **Digital products and commerce** — Websites, ecommerce, mobile apps, marketing automation, social programs, video and AI-enabled B2B applications.
- **Research and executive advisory** — Primary market research, C-suite counsel, digital-transformation planning and platform-agnostic growth strategy.

## Achievements

- Reported a 22% increase for NeoGraft from 2016 to 2018 before the client was sold in line with its business goal.
- Helped create Henry Schein B2B brands and AI-enabled applications, including THRIVE and The Dental Business Institute.
- Helped 1st Constitution Bank launch Momentum Mortgage, described as one of the earlier digital mortgage products.
- Helped establish Georgia-Pacific's first B2B position and presence on Amazon.
- Abe Kasbo was inducted into Seton Hall University's Entrepreneur Hall of Fame in 2018.
- Abe Kasbo received the Shils Entrepreneurial Fund Excellence in Industry award in 2023.
- Abe Kasbo received the Small Business Council of America's Carrey Family Humanitarian Award in 2025.
- Verasoni Worldwide was named Business of the Year by the Raritan Bay Medical Center Foundation in 2016.

## Latest updates

- **2026-09** — Verasoni argued that owned websites are becoming more important as reference points for AI systems.
- **2026-07** — Abe Kasbo appeared on the Business Mastery Podcast to discuss wasted digital spend, ad fraud, owned audiences and integrated marketing.
- **2026-07** — The agency announced a website launch for NobleBridge Wealth & Asset Management Services.
- **2026-05** — Kasbo appeared on The Dental HR Podcast to discuss how employer brand affects recruiting.
- **2025-08** — Kasbo appeared on Going Beyond the Deal to discuss brand-building, disciplined marketing decisions and his book Irresponsibly Digital.
- **2025-05** — The Small Business Council of America honored Kasbo with its Carrey Family Humanitarian Award.

## Links

- Website: https://verasoni.com
- LinkedIn: https://www.linkedin.com/company/verasoni
- Twitter/X: https://twitter.com/Verasoni
- YouTube: https://www.youtube.com/user/Verasoni
- Facebook: https://facebook.com/Verasoni

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Profile page: https://yespress.io/verasoni
Published by YesPress — https://yespress.io
Last updated: 2026-09-20