# Veracity

> Veracity is a New York wellness company selling plant-based metabolic supplements, protein powder, an at-home hormone test, and nutrition consultations. Founded by Allie Egan in 2020 and commercially launched in 2021, it shifted from hormone-informed skincare toward metabolic health after introducing Metabolism Ignite in 2023.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Allie Egan (Founder and CEO)
- **Products:** Metabolism Ignite, Hormone Wellness Test, Metabolic Power Protein, Holistic Nutrition Consultations, Targeted supplements and protocol bundles
- **Notable:** Reported more than 30-fold business growth over 18 months in its June 2025 funding announcement; underlying metric and base were not disclosed., Secured a $6 million financing in June 2025., Appointed Giorgio Dell’Acqua, PhD, as chief science officer in June 2025.

## Products & services

- **Metabolism Ignite** — Dietary supplement with Metabolaid hibiscus and lemon verbena extracts, caffeine-free green coffee bean extract, and magnesium. Marketed for weight and metabolic support; posted one-time one-month price $75 on October 4, 2026.
- **Hormone Wellness Test** — At-home saliva test covering estrogen, progesterone, testosterone, DHEA, and cortisol, with personalized guidance and a consultation. Posted one-time price $199 on October 4, 2026.
- **Metabolic Power Protein** — Plant-based powder with 20g protein per two-scoop serving from pea, pumpkin seed, and chia; includes MyoVera. Posted one-time pack price $55; listed as sold out when checked October 4, 2026.
- **Holistic Nutrition Consultations** — Personalized diet and lifestyle guidance: 15 minutes $40, 30 minutes $75, one hour $150 at posted prices checked October 4, 2026.
- **Targeted supplements and protocol bundles** — Catalog includes Cortisol Calming, Fatigue Ease, Perimenopause Support, Metabolic Defense Probiotic, Metabolic Multivitamin, Omega 3 Super+, and Metabolism Cleanse; bundles group products by customer concern.

## Achievements

- Reported more than 30-fold business growth over 18 months in its June 2025 funding announcement; underlying metric and base were not disclosed.
- Secured a $6 million financing in June 2025.
- Appointed Giorgio Dell’Acqua, PhD, as chief science officer in June 2025.
- Metabolism Ignite trademark registered June 17, 2025, according to a USPTO record.

## Latest updates

- **2026-10** — Catalog checked October 4 lists Metabolism Ignite at $75 one-time, the hormone test at $199, and protein at $55; protein is marked sold out. These are observation dates, not launch dates.
- **2026-07** — In a July 14 Reclaim interview, Egan discussed the metabolic pivot, subscription business, and plans for additional formats and services; plans are not confirmed launches.
- **2025-06** — Announced $6 million financing led by Maveron and Melitas Ventures and appointed Giorgio Dell’Acqua as chief science officer.

## Links

- Website: https://veracityhealth.co/
- LinkedIn: https://www.linkedin.com/company/veracity-wellness
- Twitter/X: https://twitter.com/veracityslfcare
- Instagram: https://www.instagram.com/veracityhealthco/
- Facebook: https://www.facebook.com/veracityselfcare
- TikTok: https://www.tiktok.com/@veracityselfcare

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Profile page: https://yespress.io/veracity
Published by YesPress — https://yespress.io
Last updated: 2026-10-04