# VENUS Fashion Inc.

> VENUS is a US women’s fashion retailer selling swim separates, dresses and other apparel directly online and by phone. Its roots lie in bodybuilding suits and independently sized bikini tops and bottoms. American Exchange Group announced its acquisition in August 2025.

- **Founded:** 1982
- **Headquarters:** Nazareth, United States
- **Founders:** Daryle Scott (Founder), Jodi Frederick (Co-founder, identified in the Jacksonville Jaguars’ 2014 partnership announcement)
- **Products:** Mix-and-match swim separates, Women’s apparel, Goddess bikini, Fit guidance
- **Notable:** Built a business around independently sized swim separates., VENUS reports 40,000 Goddess bikinis sold in 2010., Launched a Sports Illustrated Swimsuit collaboration in 2020.

## Products & services

- **Mix-and-match swim separates** — Bikini tops and bottoms sold separately with independent sizing and coverage choices.
- **Women’s apparel** — Dresses, tops, denim, jumpsuits and other casual and occasion clothing; the company dates its in-house apparel line to 2004.
- **Goddess bikini** — Signature push-up halter style; VENUS reports 40,000 bikinis sold in its 2010 launch year.
- **Fit guidance** — Size guidance, bra-size conversion for swim tops and customer assistance.

## Achievements

- Built a business around independently sized swim separates.
- VENUS reports 40,000 Goddess bikinis sold in 2010.
- Launched a Sports Illustrated Swimsuit collaboration in 2020.
- Redirected manufacturing to masks and gowns in April 2020.

## Latest updates

- **2025-08** — American Exchange Group announced its acquisition of VENUS and plans to streamline collections and pursue retail partnerships.
- **2026-01** — Jax Daily Record reported the January 27 sale of the former Jacksonville headquarters for $12.5 million.
- **2026-10** — As checked October 17, the brand’s FAQ and terms list Nazareth, Pennsylvania as headquarters; the FAQ says shipping is currently limited to the US and its territories. This is a research check date, not an announced relocation date.

## Links

- Website: https://www.venus.com/
- LinkedIn: https://www.linkedin.com/company/venus/
- Twitter/X: https://twitter.com/venusswimwear
- Instagram: https://www.instagram.com/venus/
- Facebook: https://www.facebook.com/VENUS
- TikTok: https://www.tiktok.com/@venus

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Profile page: https://yespress.io/venus-fashion-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-17