# Vendavo

> Vendavo is an enterprise software company that helps B2B manufacturers and distributors price, quote, and sell more profitably. Its commercial platform unifies price optimization, intelligent CPQ (configure-price-quote), and rebate management with pricing science and explainable AI, aiming to capture 1 to 3 percent of incremental gross margin from complex commercial processes. Founded in 1998 and headquartered in Denver, Colorado, Vendavo is backed by Francisco Partners and Accel-KKR and serves global industrial customers.

- **Founded:** 1998
- **Headquarters:** Denver, Colorado, United States
- **Founders:** Jamie Rapperport (Co-founder)
- **Team size:** ~400 employees
- **Products:** Deal Price Optimizer, Intelligent CPQ, Margin Bridge Analyzer, Profit Analyzer, Rebate & Channel Manager
- **Notable:** Over 25 years operating in the enterprise pricing market since founding in 1998, Customers report capturing 1 to 3 percent incremental gross margin, Customer-cited results: 90% of quotes issued within four hours and 75% requiring no pricing approval

## Products & services

- **Deal Price Optimizer** — AI-driven negotiated pricing guidance that recommends optimal prices and approval thresholds for individual deals.
- **Intelligent CPQ** — Configure-price-quote software that speeds quote generation, enforces pricing governance, and reduces approval bottlenecks.
- **Margin Bridge Analyzer** — Analytics that measure how and why margins changed across price, volume, mix and cost over time.
- **Profit Analyzer** — Price and profit diagnostics that surface margin leakage and opportunities across the price waterfall.
- **Rebate & Channel Manager** — Automates rebate programs, accruals and channel incentive management.
- **Sales Optimizer** — Cross-sell and upsell recommendations to grow deal size and revenue.
- **Price Management & Optimization** — Global price list management plus optimization powered by pricing science and AI.

## Achievements

- Over 25 years operating in the enterprise pricing market since founding in 1998
- Customers report capturing 1 to 3 percent incremental gross margin
- Customer-cited results: 90% of quotes issued within four hours and 75% requiring no pricing approval
- Acquired by Francisco Partners (2014); later joined by Accel-KKR as investor

## Latest updates

- **2025-09** — Reported a $21M growth funding round backed by existing investors.
- **2025** — Continued build-out of AI-native Commercial Operating System with explainable AI across pricing, CPQ and rebates.

## Links

- Website: https://www.vendavo.com
- LinkedIn: https://www.linkedin.com/company/vendavo
- Twitter/X: https://twitter.com/Vendavo
- YouTube: https://www.youtube.com/user/Vendavo
- Facebook: https://www.facebook.com/Vendavo

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Profile page: https://yespress.io/vendavo
Published by YesPress — https://yespress.io
Last updated: 2026-06-20