# Vendasta

> Vendasta is a Saskatoon-based software company that builds an end-to-end, white-label platform for the middlemen of the local economy - the agencies, publishers, telcos and resellers who market and sell digital tools to small businesses. Instead of chasing millions of small businesses one at a time, Vendasta arms thousands of channel partners with a rebrandable marketplace, CRM, billing, fulfillment and, most recently, an AI workforce they resell under their own name.

- **Founded:** 2008
- **Headquarters:** Saskatoon, Canada
- **Founders:** Brendan King (Co-Founder & CEO), Jeff Tomlin (Co-Founder & CMO), Allan Wolinski (Co-Founder), Ches Hagen (Co-Founder)
- **Team size:** ~750 employees (Canada, United States, India)
- **Products:** Marketplace, Business App, Sales & Success Center (CRM), Reputation Management, AI Workforce
- **Notable:** Grew from a living-room startup to ~750 employees across three countries., Serves roughly 60,000 channel partners worldwide., Raised ~US$161M+ in private capital over 15+ years.

## Products & services

- **Marketplace** — A white-label catalog of digital products and services (websites, listings, SEO, advertising, reputation) that partners resell to small businesses under their own brand.
- **Business App** — A brandable client portal where small businesses access the tools their agency sells them, with a unified inbox and proof-of-performance reporting.
- **Sales & Success Center (CRM)** — A sales CRM and go-to-market toolkit with lead generation, pipeline, hot-lead alerts and marketing automation for partners.
- **Reputation Management** — Review monitoring, listings management and automated review response across locations, strengthened by the Broadly acquisition.
- **AI Workforce** — Role-based AI employees - AI Receptionist, AI Reputation Specialist, AI Content Creator and Custom AI Employees - trained on a business's own workflows and data, all white-label.
- **Billing & Fulfillment** — Subscription billing, payments and task management that lets partners package, price and deliver services at scale.

## Achievements

- Grew from a living-room startup to ~750 employees across three countries.
- Serves roughly 60,000 channel partners worldwide.
- Raised ~US$161M+ in private capital over 15+ years.
- Completed four strategic acquisitions (MatchCraft, Yesware, Broadly, CalendarHero) in a two-year span.
- Launched Custom AI Employees in December 2025, extending enterprise-grade automation to SMBs.
- Named among Canada's top growing companies and a leading Saskatchewan tech employer.

## Latest updates

- **2026-05** — Received a C$1.4M Government of Canada RAII grant to build the AI workforce for local business.
- **2025-12** — Unveiled Custom AI Employees, letting partners create and deploy role-based AI workers trained on their own data.
- **2023** — Closed a C$20M Series E and acquired Broadly to fuel its acquisition and customer-engagement strategy.
- **2023** — Celebrated its 15-year anniversary.

## Links

- Website: https://vendasta.com
- LinkedIn: http://www.linkedin.com/company/vendasta
- Twitter/X: https://twitter.com/vendasta
- YouTube: https://www.youtube.com/user/vendasta
- Instagram: https://www.instagram.com/vendasta/
- Facebook: https://www.facebook.com/vendasta

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Profile page: https://yespress.io/vendasta
Published by YesPress — https://yespress.io
Last updated: 2026-08-16